TELECOM Digest OnLine - Sorted: Re: Corporate Identify -- Verizon vs. "Bell Telephone"

Re: Corporate Identify -- Verizon vs. "Bell Telephone"

Al Gillis (
Mon, 23 May 2005 19:57:12 -0700

<> wrote in message

(Much snippage occurs here...)

> The various mergers and corporate name changes that have taken place
> over the last 20 years among the Bell companies have not, for the most
> part, changed the legal name of the operating company within each
> state. All of the Bell Atlantic companies use the Bell Atlantic name
> to do business, but the state operating companies all have individual
> names, auch as Bell Telephone Co. of Pa. I think some of them have
> changed their names, however. Most likely the reason for the old name
> appearing on the modern literature is a state PUC or statutory
> requirement that the actual name of the operating company be provided
> on marketing documents. This would be the name that appears on the
> tariff, as well.

On a slow day a few years ago I was looking at some US West (now
Qwest) tariffs at the Oregon PUC. Most of the documents had wording
that went something like "...Pacifc Northwest Bell, dba US West...",
with dba standing for "doing business as". I don't know this for
sure, but I'm guessing changing the name of a big company might be
really expensive but using another name for the business might be as
easy as filing a form with a state's corporation commission. This
same syndrome afflicts many railroads; One road buys another, paints
new logos all over everything but retains the old name on deeds to
properties, operating authorities and the like. In addition to being
expensive this tactic might shield the new owner from misdeeds of the
former company. Who knows?


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