TELECOM Digest OnLine - Sorted: Amazon's A9 Search Unit Adds Virtual Yellow Pages

Amazon's A9 Search Unit Adds Virtual Yellow Pages

Lisa Minter (
28 Jan 2005 07:36:36 -0800

SAN FRANCISCO (Reuters) - Inc. launched a local Internet
search service on Wednesday that allows users to virtually walk
streets and see photos of businesses, a move that could help it better
compete with established search providers such as Google Inc.

The local "Yellow Pages" service from Amazon unit Inc. marks
the first major addition to the A9 search engine launched in

Other Internet search companies, such as Google, Yahoo Inc. and Ask
Jeeves Inc., have already rolled out local search services as a way to
boost advertising revenues, traffic and market share.

A9's so-called block view allows users to see storefronts and
virtually stroll the streets of 10 cities, including New York, Los
Angeles and San Francisco, where the company has collected more than
20 million photographs.

It took a few days in each city to gather the images using trucks
equipped with digital cameras, global positioning system receivers and
proprietary software.

"You can virtually go to an area, see the business and walk around the
block," Chief Executive Udi Manber said of the service in an
interview. "You get a feel for the neighborhood."

Web search has moved to the forefront at companies like Yahoo, Amazon
and Microsoft Corp.'s MSN unit in recent years after Google offered
new ways to find information on the Web and popularized search-related
advertising that drives revenues.

Amazon's A9 gives users access to Web and image search results from
Google, book pages stored on, movie information from the
Internet Movie Database, and reference information from

While the service is the latest salvo in the cut-throat sector
dominated by Google, analysts have said A9 would have its work cut out
to change the competitive landscape.

Yet A9's Manber hopes that additions like voice over Internet
Protocol, or VoIP, technology that lets users call a business with a
click of a button will draw more people to the local search service.

He added it takes just a few days to capture an entire city and that
the eventual goal is to eventually add as many places as possible
across the country. Other cities currently available are: Atlanta,
Boston, Chicago, Dallas, Denver, Seattle and Portland, Oregon.

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