TELECOM Digest OnLine - Sorted: Re: Text Messaging Catches on in Music Business

Re: Text Messaging Catches on in Music Business

B. Wright (
Tue, 31 Oct 2006 09:46:12 UTC

Antony Bruno & Chris Walsh <> wrote:

> By Antony Bruno and Chris M. Walsh

> Students at Chula Vista (Calif.) High School near San Diego were
> treated to a particularly nice surprise on a recent Tuesday.

> Rather than the standard fare of reading, writing and arithmetic, the
> school doled out a healthy dose of Diddy, who made a guest appearance
> courtesy of local hip-hop station XMOR-FM (Blazin 98).

> The student body won the visit by sending the most text messages to
> the radio station as part of a campaign to promote his new album,
> "Press Play." The station opened the contest to all high schools in
> the area, asking students to send a text message with the word "Diddy"
> during a four-day period.

> Chula Vista won the contest, logging 34,000 messages. Some students
> reported sending in hundreds of messages each. In all, the station
> received more than 170,000 text messages. The Diddy campaign is just
> one implementation of many that show how record companies and radio
> stations use text messaging as a promotional tool.

Wow, and they picked such a fine role model, a rap star who seems to
always be under arrest for something or other, to send to the school
didn't they? I wonder if he was packing when he showed up or if he
decide to leave the Glock at home that day? My guess would be that
the charitable record company/radio station was also requiring the
text messages be sent to a premium rate destination and charging the
kids up to about $1 per message; you do the math. Nice.

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