By ROB WALKER
The New York Times
Bluetooth Headset
Here's how new tech innovations are supposed to spread: First, clever
young people adopt them, because that's what clever young people are
hard-wired to do. Later, everybody else catches on, and eventually
even the middle-aged golf-course guy gets it. Think of text messaging
or MP3 players. Now think of Bluetooth-enabled wireless-phone
headsets. They sound pretty techie, and according to a recent report
by Strategy Analytics, a research-and-consulting firm, sales of
Bluetooth headsets nearly tripled in 2005, to 33 million units around
the world. But this time the pattern looks a little different: Golf
Course Guy has led the way.
Bluetooth-enabled headsets hook over the ear, interact wirelessly with
a phone tucked away in a pocket or a bag and thus allow easier "hands
free" use. Put another way, they're little gizmos that appear to be
welded to the heads of people who seem to be talking to
themselves. Hands-free-ness sounds ideal for drivers, but the devices
can increasingly be seen on the heads of people grocery shopping,
strolling along a quiet block of brownstones or - perhaps especially -
loitering near Cinnabon outlets in airports.
http://www.nytimes.com/2006/07/16/magazine/16wwln_consumed.html?ex=1310702400&en=86da46a023da70da&ei=5090