TELECOM Digest OnLine - Sorted: Google Offers Free Access to Online Videos

Google Offers Free Access to Online Videos

Bary Alyssa Johnson (pcmagazine@telecom-digest.org)
Sat, 1 Jul 2006 18:44:16 -0500

Bary Alyssa Johnson - PC Magazine

Google has upgraded and updated its online video service to offer free
ad-supported access to premium content, among other things.

Google has launched a beta version of its new "sponsored video"
service, which makes available a variety of videos that are paid for
by companies like HP. The free content ranges from music videos to
cartoon shows, interviews, and movies.

In order to offer the content for free, Google has gone with
advertisements of the non-invasive variety. Instead of pop-up ads, the
sponsors post links to their Web sites as well as to commercials
they've uploaded onto the Google Video service.

In addition, Google users can now rate, label, and post comments on
each video. Videos are rated on a five-star scale, enabling users to
offer up personal input, engage in discussions with other users, and
see which videos are most highly rated. Google says it added the label
feature to help users associate a video with a specific word or phrase
to help locate it at a later time.

Lastly, Google has added a "Share this Video" feature, which lets
users send videos to friends and family or post to different Web
sites.

"A few clicks and your current favorite is directly embedded into the
most popular blogging platforms like Blogger, TypePad, MySpace, and
LiveJournal," said Jon Steinback, product marketing manager for the
Google Web site.

Copyright 2006 Ziff Davis Inc.

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