TELECOM Digest OnLine - Sorted: Re: New Technology Will Force TV Ad Viewing

Re: New Technology Will Force TV Ad Viewing

John Stahl (aljon@stny.rr.com)
Sun, 23 Apr 2006 08:50:14 -0400

On 20 April 2006, May Wong <ap@telecom-digest.org>, contributed:

> In this era of easy ad skipping with TiVo-like video recorders, could
> television viewers one day be forced to watch commercials with a
> system that prevents channel switching?

> Yes, according to Royal Philips Electronics. A patent application with
> the U.S. Patent and Trademark Office says researchers of the
> Netherland-based consumer electronics company have created a
> technology that could let broadcasters freeze a channel during a
> commercial, so viewers wouldn't be able to avoid it....

> In this era of easy ad skipping with TiVo-like video recorders, could
> television viewers one day be forced to watch commercials with a
> system that prevents channel switching?

> Yes, according to Royal Philips Electronics. A patent application with
> the U.S. Patent and Trademark Office says researchers of the
> Netherland-based consumer electronics company have created a
> technology that could let broadcasters freeze a channel during a
> commercial, so viewers wouldn't be able to avoid it.

If all else fails to deter this newly patented "technology", one could
turn off the TV set for 3-minutes (typical duration of commercials now
days); or else, maybe do as many others do during those long
commercials, go grab a bite to eat, read a book or even go to the WC
(bathroom!)

John Stahl
Aljon Enterprises
Telecom/Data Consultant

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