New Technology Will Force TV Ad Viewing |
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May Wong (ap@telecom-digest.org) Thu, 20 Apr 2006 10:47:34 -0500
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By MAY WONG, AP Technology Writer
In this era of easy ad skipping with TiVo-like video recorders, could
Yes, according to Royal Philips Electronics. A patent application with
The pending patent, published on March 30, says the feature would be
Philips acknowledged, however, that the anti-channel changing
On Wednesday, company officials issued a statement that noted the
"We developed a system where the viewer can choose, at the beginning
The company also said it had no plans to use the technology in any of
Philips wanted to provide the technology and seek the patent only as
Copyright 2006 The Associated Press.
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