Niche Web Networking Sites Chase MySpace Ad Dollars |
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Yinka Adegoke (reuters@telecom-digest.org) Wed, 19 Apr 2006 20:38:45 -0500
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By Yinka Adegoke
Social networking online isn't just for hip twenty-year-olds any
The Internet will see a lot more targeted community launches in the
At least two new sites were unveiled this week. Sisterwoman.com caters
Like most social networking sites, both allow users to create and
"You're going to see a lot of these kinds of sites in the next six to
Frank said that sites such as Sisterwoman would offer advertisers
The sector drew investor attention after News Corp. bought MySpace for
Sisterwoman launched on Wednesday after signing on ahead of time four
Sisterwoman is offering them the opportunity to sponsor services
Founder Allie Savarino said advertisers were traditionally resistant
"Now they realize they have no way of increasing their market share
GROWNUPS WANTED
Sisterwoman and Jokebox are the latest in a new line of community
Jib-Jab Media, a company behind popular comic Internet films, also
Sites aimed at adult consumers would appeal more to advertisers than
Advertisers are generally concerned over the commentary they may
"Anytime you move away from buying a placement (in the media) to
Adults are also more likely to recommend brands to each other on a
Copyright 2006 Reuters Limited.
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