Google Agrees to Buy Radio Advertising Company |
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Associated Press News Wire (ap@telecom-digest.org) Tue, 17 Jan 2006 21:27:36 -0600
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Google Inc. is continuing to expand its advertising capabilities beyond the online world, agreeing to buy a company that automatically connects advertisers with radio stations. The price could top $1.2 billion.
The company, dMarc Broadcasting Inc. of Newport Beach, Calif., creates
Under the deal, announced Tuesday, Google would pay dMarc at least
The up-front cash payment will make only a small dent in Google's
Google said it plans to integrate the dMarc technology with its highly
"Google is committed to exploring new ways to extend targeted,
Already, Google has bought advertising in print publications such as
Google shares rose 86 cents to close at $467.11 Tuesday on the Nasdaq
Copyright 2006 The Associated Press.
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