Internet Users Judge Web Sites Quickly |
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Kamakshi Tandon (reuters@telecom-digest.org) Tue, 17 Jan 2006 21:25:32 -0600
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Internet users judge Web sites in less than a blink By Kamakshi Tandon
Internet users can give Web sites a thumbs up or thumbs down in less
In just a brief one-twentieth of a second -- less than half the time
The study was published in the latest issue of the Behavior and
"It really is just a physiological response," Gitte Lindgaard told
"If the first impression is negative, you'll probably drive people
In the study, researchers discovered that people could rate the visual
They also matched the responses given by subjects who were shown the
But the results did not show how to win a positive reaction from
And while further research may offer more clues, she said the vagaries
"If design were reducible to a set of principles, wouldn't we find an
Copyright 2006 Reuters Limited.
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