TELECOM Digest OnLine - Sorted: The Ad-Averse: Finicky and Opinionated

The Ad-Averse: Finicky and Opinionated

Monty Solomon (
Mon, 3 Oct 2005 02:34:06 -0400


The online marketing research firm Intelliseek released data last
week suggesting that so-called ad-skippers -- those who avoid ads on
TV or the Internet, either by installing pop-up blockers, by
recording shows and skipping the spots or by changing channels when
commercials come on -- behave differently in other ways as well.

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