TELECOM Digest OnLine - Sorted: The Ad-Averse: Finicky and Opinionated


The Ad-Averse: Finicky and Opinionated


Monty Solomon (monty@roscom.com)
Mon, 3 Oct 2005 02:34:06 -0400

By ALEX MINDLIN

The online marketing research firm Intelliseek released data last
week suggesting that so-called ad-skippers -- those who avoid ads on
TV or the Internet, either by installing pop-up blockers, by
recording shows and skipping the spots or by changing channels when
commercials come on -- behave differently in other ways as well.

http://www.nytimes.com/2005/10/03/business/03drill.html?ex=1285992000&en=b4c7d0a0c08ca32d&ei=5090

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