TELECOM Digest OnLine - Sorted: Yahoo Launches Web Audio Search Service

Yahoo Launches Web Audio Search Service

Reuters News Wire (reuters@telecom-digest.org)
Thu, 4 Aug 2005 22:58:19 -0500

Web media company Yahoo Inc. on Thursday launched a free Web audio
search service that helps users find, hear and buy everything from
music downloads and podcasts to interviews and newscasts.

Yahoo Audio Search, at http://audio.search.yahoo.com, is still in
testing and gives users access to more than 50 million audio files as
Yahoo beefs up its entertainment offerings.

For example, a search for "Green Day" yields a list of the band's
albums, song samples and links to download services, including Yahoo's
own music service, Apple Computer Inc.'s iTunes, Rhapsody from
RealNetworks Inc. and Napster Inc. .

The service also taps independent publishers and the Web, helping
users find such things as music videos, reviews and photographs of the
artists.

Yahoo and rivals such as Google Inc. and privately held Blinkx already
have launched video search services as the Internet's role in
entertainment grows and ad dollars follow.

The company has integrated Yahoo Audio Search with its video search
service and has invited people to submit videos and music through
Media Really Simple Syndication, so it can be found by the new audio
search engine.

It also integrated tools from its comparison shopping search engine,
which helps users find CD prices and make purchases from a variety of
retailers.

Companies such as GoFish and Blinkx already offer audio search. Yahoo
acquired early audio search providers AltaVista and AllTheWeb through
its purchase of Overture Services in October 2003.

Shares of Yahoo were down 46 cents to $34.05 in afternoon trade on the
Nasdaq.

Copyright 2005 Reuters Limited.

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