TELECOM Digest OnLine - Sorted: Fox News Going Mobile with Sprint

Fox News Going Mobile with Sprint

Lisa Minter (
19 Apr 2005 22:29:54 -0700

By Chris Marlowe

Fox News Channel announced a deal with Sprint on Tuesday that will let
audiences view the network live on mobile phones from anywhere in the

This is is the first time FNC has made its content available in the
wireless medium. It also is a first for Sprint, because the new Fox
News Channel Live is the first live news programing on the Sprint

"These are great firsts for us," FNC director of digital media Jeremy
Steinberg said. "This deal positions Fox News Channel to become a
significant player in the wireless industry and is a great opportunity
to expand the brand and reach our loyal audience outside their homes."

The three top-rated shows in cable news -- "The O'Reilly Factor," "On
the Record With Greta Van Susteren" and "Hannity and Colmes" -- can be
viewed via mobile at the same time they're shown on television
screens, as can all other FNC programing, complete with interstitials
and advertising.

The quality of FNC Live is equivalent to 15 frames per second, about
half as good as the in-home version of FNC.

All Sprint TV subscribers can watch FNC Live at no additional
cost. Sprint TV is available to those using Sprint PCS Vision
Multimedia Phones on the Sprint Nationwide PCS Network for $9.99
per month in addition to their existing Sprint PCS Vision plan.

Sprint, working with Idetic, pioneered live television to the
U.S. mobile consumer sector in 2003. Sprint TV, which launched in
August, offers 17 channels of video content on demand.

Owned by News Corp., FNC is available in more than 85 million homes.

Reuters/Hollywood Reporter
Copyright 2005 Reuters Limited.

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