TELECOM Digest OnLine - Sorted: Re: Satellite Radio as "Broadcast Audio Internet"?

Re: Satellite Radio as "Broadcast Audio Internet"?

John McHarry (jmcharry@comcast.net)
Sun, 13 Mar 2005 04:13:26 GMT

I don't think the inability to directly measure audience is much more
of a problem for satellite content providers than it is for AM and FM
broadcasters. About all they have to work with is Arbitron and the
like, which is pretty dicey for smaller markets. At least the
satellite broadcasters would have national data.

I have thought for some time that XM and Sirius are likely to start
leasing channels, or even timeshares of channels, rather than to keep
trying to fill all their channels themselves. Some of the content
looks a lot like that now, although I have no idea what the business
arrangements are.

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