TELECOM Digest OnLine - Sorted: Google Adds Features to Picasa Photo Service

Google Adds Features to Picasa Photo Service

Lisa Minter (lisa_minter2001@yahoo.com)
18 Jan 2005 08:07:42 -0800

SAN FRANCISCO (Reuters) - Web search leader Google Inc. said late on
Monday it has added a variety of new features to its Picasa digital
photo service, including the ability to e-mail pictures via its Gmail
service.

Google bought Picasa last summer to improve photo-publishing on
Blogger, its Web log service. The latest Picasa update, which is free,
also features faster photo posting to Blogger.

Picasa's rivals range from Yahoo Inc. to Microsoft Corp., to online
photo service Shutterfly and software maker Adobe Systems Inc.

With the explosion in popularity of digital photography technology
providers are scrambling to create a foothold in the growing market
for managing, editing, printing and sharing photos.

InfoTrends/CAP Ventures has put 2004 worldwide sales of digital
cameras at $24 billion.

Among Picasa's new editing features is a "fill light" tool that
brightens dark, backlit photos.

With the launch of the updated version of Picasa, users will also be
able to export photos to printing services such as Shutterfly, Kodak's
OFoto, Snapfish and Walmart.com, said Picasa General Manager Lars
Perkins.

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