TELECOM Digest OnLine - Sorted: Napster Entering Ringtone Market


Napster Entering Ringtone Market


Lisa Minter (lisa_minter2001@yahoo.com)
Fri, 10 Dec 2004 14:10:26 EST

LOS ANGELES (Reuters) - Online music service Napster on Thursday said
it reached a deal to enter the ringtone market with mobile content
publisher Dwango Wireless.

The "Napster Mobile" service will offer wireless customers access to
ringtones, using an integrated technology extending from the PC to
mobile devices.

The service, scheduled to launch in the U.S. and Canada in 2005, will
let Napster Mobile customers choose ringtones from a song catalog and
earn credits for Napster's online music service.

From time to time, Napster will send out promotional codes through
the users' phones redeemable for discounts on subscriptions or
download credits on Napster's service.

Napster is a unit of Roxio Inc.

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