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The Telecom Digest for Thu, 21 May 2020
Volume 39 : Issue 126 : "text" format

table of contents
Rumors of CenturyLink Layoffs
National Advertising Review Board tells AT&T to stop 5G Evolution ads
AT&T and Verizon face heavy scrutiny for misleading 5G claims
---------------------------------------------------------------------- Message-ID: <20200521015557.GA26547@telecom.csail.mit.edu> Date: Thu, 21 May 2020 01:55:57 +0000 From: Moderator <telecomdigestsubmissions@remove-this.telecom-digest.org> Subject: Rumors of CenturyLink Layoffs Wellheregoesagain I just got notified that at 8am tomorrow I am to read a script to layoff and escort employees out the door. I suspect i will get laid off afterwards. https://www.thelayoff.com/centurytel -- Bill Horne Telecom Digest Moderator ------------------------------ Message-ID: <20200521024255.GA1748@telecom.csail.mit.edu> Date: Thu, 21 May 2020 02:42:55 +0000 From: Moderator <telecomdigestsubmissions@remove-this.telecom-digest.org> Subject: National Advertising Review Board tells AT&T to stop 5G Evolution ads Last week, the Better Business Bureau's National Advertising Division blasted Verizon for misleading customers with 5G advertisements that exaggerated the scope of the carrier's network - a move triggered by rival AT&T. Today, AT&T is being held accountable for its own misleading 5G marketing, as the BBB has recommended that the carrier stop its controversial "5G Evolution" advertising, which it began in late 2018 to blur the line between 4G and 5G as it began to upgrade its network to newer standards. https://venturebeat.com/2020/05/20/national-advertising-review-board-tells-att-to-stop-5g-evolution-ads/ -- Bill Horne Telecom Digest Moderator ------------------------------ Message-ID: <791f0f5e-292c-a4b8-5eb1-95be52e66230@billhorne.com> Date: 20 May 2020 22:48:12 -0400 From: "Bill Horne" <malQassRimiMlation@gmail.com> Subject: AT&T and Verizon face heavy scrutiny for misleading 5G claims The big buzzword for mobile carriers right now is "5G," and there's little chance the marketing and hype will slow down anytime soon. After all, 5G is a great opportunity for carriers to plaster big, impressive-sounding numbers on every billboard and TV commercial. The only problem is that a lot of what they're hyping up means little to the vast majority of people. Thankfully, two of the biggest offenders of overhyping 5G, AT&T and Verizon, are facing heavy criticism within the industry for misleading consumers. We'll start with AT&T, which has already faced its fair share of scrutiny over its bogus "5G Evolution" marketing. T-Mobile and Verizon pushed back against the moniker <https://www.xda-developers.com/t-mobile-verizon-rebuke-att-fake-5g/>, and Sprint evenwent as far as suing the company <https://www.xda-developers.com/sprint-suing-att-5g-e-branding/>(though they later settled). Now, the Better Business Bureau (BBB) is recommending that AT&T stop its "5G Evolution" advertising. If you're not familiar with the BBB, they're a private, nonprofit organization that was set up with the goal to improve consumer trust in businesses. (The BBB has had its fair share of controversies over favoritism and being generally toothless, but businesses tend to self-adhere to BBB standards or at least listen to consumer complaints filed with the BBB in order to appear better than competitors.) https://www.xda-developers.com/att-verizon-misleading-5g-claims/ -- Bill Horne (Remove QRM from my email address to write to me directly) ------------------------------ ********************************************* End of telecom Digest Thu, 21 May 2020
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