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The Telecom Digest for November 10, 2012
Volume 31 : Issue 263 : "text" Format
Messages in this Issue:
The Smart TV Viewer's Bill Of Rights (Monty Solomon)

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Date: Thu, 8 Nov 2012 22:28:21 -0400 From: Monty Solomon <monty@roscom.com> To: telecomdigestmoderator.remove-this@and-this-too.telecom-digest.org. Subject: The Smart TV Viewer's Bill Of Rights Message-ID: <p062408a0ccc21a60a9e4@[]> The Smart TV Viewer's Bill Of Rights by Jim Monroe Nov 6, 2012 MediaPost Silicon Valley innovation has given television executives plenty to worry about. In my years with NBC-at the network as well as in the station group-we worried about cable splintering our audience. We worried about DVRs skipping our commercials and high definition revealing our wrinkles. We never worried whether people knew how to work their TV sets. However in the new world of connected TV, finding and watching Internet-delivered shows is a challenge, even for tech-savvy viewers. So in addition to fretting about all the things we can't control, we now need to worry about one thing we can: complicated smart TVs. Here's the problem: When you plug in connected TVs, you get a really big version of the iPad, complete with App Store and apps-some free, some paid. This seems to make sense. After all, apps enable our tablets and phones to do amazing things, so why not use that same concept to expand the capabilities of our big flat-panel TVs? Here's why not: By enabling our living room TVs to do more, we are making it harder for them to do what we bought them for in the first place-bring us great TV. There are three significant (and frankly, obvious) differences between tablets and TVs that suggest we need to rethink the current approach to connected TVs. ... http://www.mediapost.com/publications/article/186757/the-smart-tv-viewers-bill-of-rights.html ***** Moderator's Note ***** What networks fear more than anything else is the loss of control. Bill Horne Moderator
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