29 Years of the Digest ... founded August 21, 1981 Add this Digest to your personal   or     The Telecom Digest for March 03, 2011 Volume 30 : Issue 54 : "text" Format Messages in this Issue: ShopAlerts by AT&T (Monty Solomon) Re: ShopAlerts by AT&T (tlvp) Re: ShopAlerts by AT&T (Sam Spade) Re: ShopAlerts by AT&T (Stephen) two-inch cube could replace cell phone towers (Lisa or Jeff) ====== 29 years of TELECOM Digest -- Founded August 21, 1981 ======

Telecom and VOIP (Voice over Internet Protocol) Digest for the Internet. All contents here are copyrighted by Bill Horne and the individual writers/correspondents. Articles may be used in other journals or newsgroups, provided the writer's name and the Digest are included in the fair use quote. By using -any name or email address- included herein for -any- reason other than responding to an article herein, you agree to pay a hundred dollars to the recipients of the email. Addresses herein are not to be added to any mailing list, nor to be sold or given away without explicit written consent. Chain letters, viruses, porn, spam, and miscellaneous junk are definitely unwelcome. We must fight spam for the same reason we fight crime: not because we are naive enough to believe that we will ever stamp it out, but because we do not want the kind of world that results when no one stands against crime. Geoffrey Welsh See the bottom of this issue for subscription and archive details and the name of our lawyer, and other stuff of interest.

Date: Wed, 2 Mar 2011 00:24:01 -0500
From: Monty Solomon <monty@roscom.com>
To: telecomdigestmoderator.remove-this@and-this-too.telecom-digest.org.
Subject: ShopAlerts by AT&T 
Message-ID: <p06240848c9938470a6fd@[10.0.1.2]>

AT&T Begins Service to Text Users in Certain Locations

By TANZINA VEGA
FEBRUARY 27, 2011

In Chicago and other cities, AT&T is letting marketers send text 
messages to customers as they enter a certain area, like a store.
On Monday, AT&T will announce the company's first location-based 
marketing service through which companies can send text messages to 
users who choose to receive special offers.

The service, called ShopAlerts by AT&T, will send users messages from 
brand partners including Hewlett-Packard, Kmart, JetBlue and S. C. 
Johnson. The company is working with Placecast, which supplies a 
technology known as geo-fencing that allows retailers to send 
messages to users in a defined geographic area.

AT&T is the first mobile carrier to use such a service in the United 
States. The service will be available for users in New York, Los 
Angeles, Chicago and San Francisco.

...

http://mediadecoder.blogs.nytimes.com/2011/02/27/att-begins-service-to-text-users-in-certain-locations/

AT&T Advanced Ad Solutions Launches ShopAlerts by AT&T, a
Groundbreaking Location-Based Marketing Service Featuring Special
Offers from Leading National Brands

Innovative opt-in service enables marketers to engage consumers on
their mobile phones and drive them to the point of sale with relevant
location-specific offers

New York, New York, February 28, 2011

AT&T Advanced Ad Solutions and Placecast today announced an agreement
to provide ShopAlerts by AT&T, which are special offers delivered to
consumers via their mobile phones when they are near a participating
store or brand. The unique location-based mobile messaging service
will be available for AT&T* customers in New York, Los Angeles,
Chicago, and San Francisco who have opted-in to receive such
messages. AT&T is the first U.S. mobile carrier to offer a
large-scale, location-based mobile marketing program to consumers and
advertisers.

The innovative ShopAlerts by AT&T service will provide consumers with
valuable offers, rewards, and coupons based on their specific
geographic location. AT&T creates a "geo-fence" - a virtual-perimeter
around a retail location, event, or any geographic area - in order to
deliver appropriate location-specific messages. Participating
consumers receive relevant marketing messages when they are inside a
geo-fence, benefiting both consumers and marketers.

The messages are enhanced with information such as weather, traffic,
and local shopping area details to more effectively engage consumers.
Numerous companies have recognized the value of the ShopAlerts by
AT&T service, and the initial presenting sponsors will be HP, Kmart,
JetBlue, SC Johnson, Kibbles 'n Bits, Nature's Recipe and the
National Milk Mustache "got milk?" Campaign.

...

http://www.att.com/gen/press-room?pid=19209&cdvn=news&newsarticleid=31648&mapcode=wireless-networks-general



Date: Wed, 02 Mar 2011 05:06:45 -0500
From: tlvp <tPlOvUpBErLeLsEs@hotmail.com>
To: telecomdigestmoderator.remove-this@and-this-too.telecom-digest.org.
Subject: Re: ShopAlerts by AT&T 
Message-ID: <op.vrpnpjj9itl47o@acer250.gateway.2wire.net>

On Wed, 02 Mar 2011 00:24:01 -0500, Monty Solomon <monty@roscom.com> wrote:

>
> AT&T Begins Service to Text Users in Certain Locations
>
> ... [snip] ...
>
> AT&T Advanced Ad Solutions Launches ShopAlerts by AT&T, a
> Groundbreaking Location-Based Marketing Service Featuring Special
> Offers from Leading National Brands
>
> Innovative opt-in service enables marketers to engage consumers on
> their mobile phones and drive them to the point of sale with relevant
> location-specific offers

Heh-heh ... more likely to drive me to distraction (!) 
than to any point of sale :-) .

Cheers, -- tlvp
-- 
Avant de repondre, jeter la poubelle, SVP



Date: Wed, 02 Mar 2011 07:26:01 -0800
From: Sam Spade <sam@coldmail.com>
To: telecomdigestmoderator.remove-this@and-this-too.telecom-digest.org.
Subject: Re: ShopAlerts by AT&T 
Message-ID: <fcGdnWmR394X_PPQnZ2dnUVZ_jWdnZ2d@giganews.com>

tlvp wrote:

>>
>> Innovative opt-in service enables marketers to engage consumers on
>> their mobile phones and drive them to the point of sale with relevant
>> location-specific offers
> 
> 
> Heh-heh ... more likely to drive me to distraction (!) than to any point 
> of sale :-) .
> 
> Cheers, -- tlvp

Talk about trying to place a positive spin on a Pied Piper scheme.



Date: Wed, 02 Mar 2011 21:18:42 +0000
From: Stephen <stephen_hope@xyzworld.com>
To: telecomdigestmoderator.remove-this@and-this-too.telecom-digest.org.
Subject: Re: ShopAlerts by AT&T 
Message-ID: <usctm6hqa7r41hovfsrird4ffeemfijhna@4ax.com>

On Wed, 2 Mar 2011 00:24:01 -0500, Monty Solomon <monty@roscom.com>
wrote:

>
>AT&T Begins Service to Text Users in Certain Locations
>
>By TANZINA VEGA
>FEBRUARY 27, 2011
>
>In Chicago and other cities, AT&T is letting marketers send text 
>messages to customers as they enter a certain area, like a store.
>On Monday, AT&T will announce the company's first location-based 
>marketing service through which companies can send text messages to 
>users who choose to receive special offers.

[Moderator snip]

You have to opt in to get the messages - which should limit the
fallout from people who dont want it (although I did not see a way to
opt out again afterwards)

But - the phone user bears the cost of the text messages while AT+T
make money from the advertiser as well.

anyone else think this part is backwards?
-- 
Regards

stephen_hope@xyzworld.com - replace xyz with ntl



Date: Wed, 2 Mar 2011 07:45:55 -0800 (PST)
From: Lisa or Jeff <hancock4@bbs.cpcn.com>
To: telecomdigestmoderator.remove-this@and-this-too.telecom-digest.org.
Subject: two-inch cube could replace cell phone towers  
Message-ID: <d993d6f1-0647-452c-82ea-f8c15b6c27fe@f36g2000pri.googlegroups.com>

The Newark Star Ledger reported that Bell Labs in Murray Hill (Alcatel-
Lucent) has developed a device, the "lightRadio cube", that directs
cell phone signals more directly using far less power, while handling
as much as 30 percent more capacity than current cell phone towers.

For full article which includes photos of the device, please see:

http://www.nj.com/news/index.ssf/2011/03/monmouth_county_inventor_says.html

Historical note:  Exhibit reopens.
http://www.nj.com/independentpress/index.ssf/2010/11/alcatel_in_berkeley_heights_re.html




TELECOM Digest is an electronic journal devoted mostly to telecom-
munications topics. It is circulated anywhere there is email, in
addition to Usenet, where it appears as the moderated newsgroup
'comp.dcom.telecom'.

TELECOM Digest is a not-for-profit, mostly non-commercial educational
service offered to the Internet by Bill Horne. All the contents
of the Digest are compilation-copyrighted. You may reprint articles in
some other media on an occasional basis, but please attribute my work
and that of the original author.

The Telecom Digest is moderated by Bill Horne.

Contact information:    Bill Horne
                        Telecom Digest
                        43 Deerfield Road
                        Sharon MA 02067-2301
                        781-784-7287
                        bill at horne dot net

Subscribe:  telecom-request@telecom-digest.org?body=subscribe telecom
Unsubscribe: telecom-request@telecom-digest.org?body=unsubscribe telecom

This Digest is the oldest continuing e-journal about telecomm-
unications on the Internet, having been founded in August, 1981 and
published continuously since then.  Our archives are available for
your review/research. We believe we are the oldest e-zine/mailing list
on the internet in any category!

URL information: http://telecom-digest.org


Copyright (C) 2009 TELECOM Digest. All rights reserved.
Our attorney is Bill Levant, of Blue Bell, PA.

 ---------------------------------------------------------------

Finally, the Digest is funded by gifts from generous readers such as
yourself who provide funding in amounts deemed appropriate. Your help
is important and appreciated. A suggested donation of fifty dollars
per year per reader is considered appropriate. See our address above.
Please make at least a single donation to cover the cost of processing
your name to the mailing list. 

All opinions expressed herein are deemed to be those of the
author. Any organizations listed are for identification purposes only
and messages should not be considered any official expression by the
organization.
End of The Telecom Digest (5 messages)