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34 Years of the Digest ... founded August 21, 1981 |
Copyright © 2016 E. William Horne. All Rights Reserved. |
The Telecom Digest for Wed, 09 Mar 2016
Volume 35 : Issue 43 : "text" format
Table of contents |
Google AMP Is Also A Mobile Ads Revolution | Monty Solomon |
Ransomware attack hits Apple devices | Bill Horne |
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Message-ID: <E90B77D5-F33B-4452-9AFB-5C49CCC41521@roscom.com>
Date: Tue, 8 Mar 2016 09:03:45 -0500
From: Monty Solomon <monty@roscom.com>
Subject: Google AMP Is Also A Mobile Ads Revolution
Google AMP Is Also A Mobile Ads Revolution
by Frederic Filloux
Beyond contents, Google's Accelerated Mobile Pages also impact mobile
advertising. Next summer, we might see the first "AMPlified" adver-
tising campaigns. For ads, converting to the new AMP system is
complicated task given the ecosystem's diversity and conservatism.
This is an opportunity for startups to play a key role in
spreading AMP.
For the digital a content industry, the rampant mediocrity of mobile
ads has become an embarrassment: poorly designed ads whose resolution
is not adjusted to the phone screen; painfully heavy banners; failing
to load properly and thus leaving a blank space in the scroll - As
another example, see repeated interstitials on Politico's mobile site,
they eat half of the screen, over and over, at every single page, with
the same advertiser. (The mobile app is fine and features branded
content.):
https://www.google.com/amp/www.mondaynote.com/2016/03/06/google-amp-also-a-mobile-ads-revolution/amp/
***** Moderator's Note *****
Eyeballs to Advertisers. (Repeat several times)
I don't usually approve posts related to a specific vendor, but this
subject gives an unusually clear picture of what the Cellular vendors
and their allies are all about: delivering eyeballs to advertisers.
I've been criticized for being a luddite when it comes to "smart"
phones, but here's a good example of *why* it's important to be
cautious with mobile technologies: we can talk endlessly about the
benefits of "3G" vs. "4G" vs. whatever-buzzword-comes-next - but it's
important for all of us to realize that those technologies are being
put in place for the benefit of salesmen, *not* for the benefit of
users.
They are delivering eyeballs to advertisers, and not just *any*
eyeballs, but those of young, impressionable, and gullible consumers
who haven't formed brand loyalties yet.
And, no, before you ask: I'm not the massa of the cellular plantation
and I don't know what is best for the natives. I just try to get
people to think, which is probably the definition of "Quixotic".
Bill Horne
Moderator
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Message-ID: <nbmr2t$dsh$1@dont-email.me>
Date: Tue, 8 Mar 2016 10:31:35 -0500
From: Bill Horne <bill@horneQRM.net>
Subject: Ransomware attack hits Apple devices
by Daniel Victor
For the first time, security experts say, a dangerous form of software
called "ransomware" has successfully targeted a Mac operating system,
piercing an image of safety that Apple customers had long enjoyed.
The attack, while noteworthy, affected a relatively small number of
people and doesn't mean that typical Mac users should panic, experts say.
The software, when installed on a victim's computer, denies a user
access to files unless a ransom is paid: about $400. It targets files
that users would most likely find important: photos, videos, Excel
spreadsheets and Word documents.
http://www.nytimes.com/2016/03/08/business/mac-ransomware-attack-exposes-vulnerability-of-apple-users.html
Submitted by Monty Solomon
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End of telecom Digest Wed, 09 Mar 2016