---------------------------------------------------------------------- Message-ID: <20180524145409.GA28836@telecom.csail.mit.edu> Date: Thu, 24 May 2018 10:54:09 -0400 From: Bill Horne <bill@horneQRM.net> Subject: Palo Alto lets Verizon install new cell towers atop utility poles Residents appealed city's approval of devices, calling the towers an eyesore that should be placed underground The Palo Alto City Council on Monday night allowed Verizon to install 11 new cell towers on telephone poles in four neighborhoods despite the opposition of some residents who had appealed such a move. The council voted 6-3 - with Karen Holman, Lydia Kou and Greg Tanaka opposed - to approve Verizon's plan, which had been endorsed by the Architectural Review Board and approved by the city's planning director in March. https://www.mercurynews.com/2018/05/23/palo-alto-lets-verizon-install-new-cell-towers-atop-utility-poles/ -- Bill Horne (Remove QRM from my email address to write to me directly) ------------------------------ Message-ID: <20180524145735.GA28859@telecom.csail.mit.edu> Date: Thu, 24 May 2018 10:57:35 -0400 From: Bill Horne <bill@horneQRM.net> Subject: Vanquished in Video, Verizon Admits OTT Defeat By Mari Silbey In an astounding about-face, Verizon is abandoning plans to launch its own over-the-top live TV service, and instead says it will partner with an existing third-party OTT provider as it introduces 5G broadband in select markets later this year. Speaking at multiple investor events over the last week, Verizon Communications Inc. executives unveiled their newest video strategy, which unravels much of what has come before. Over the years, Verizon has said it would introduce a mobile TV service, expand Fios TV as an online platform and even wholesale its IPTV portfolio to other providers aiming to launch their own consumer video applications. Now, instead of licensing out a linear video product, Verizon is cutting its losses and seeking a partner just to get on the map in the streaming TV market. https://www.lightreading.com/video/video-services/vanquished-in-video-verizon-admits-ott-defeat/d/d-id/743347 -- Bill Horne (Remove QRM from my email address to write to me directly) ------------------------------ Message-ID: <20180524150309.GA28878@telecom.csail.mit.edu> Date: Thu, 24 May 2018 11:03:10 -0400 From: Bill Horne <bill@horneQRM.net> Subject: When It Comes To Addressable TV, AT&T Has The Scale And Verizon Has The Speed by Ryan Joe Verizon's Oath wants advertisers to know that although it shuttered its programmatic TV offering OneTV, its addressable TV business based on Fios households - which launched in late 2016 - is here to stay. Verizon knows that for addressable inventory, it's later to the game than Dish network as well as AT&T and its DirecTV subsidiary. https://adexchanger.com/tv-2/when-it-comes-to-addressable-tv-att-has-the-scale-and-verizon-has-the-speed/ -- Bill Horne (Remove QRM from my email address to write to me directly) ------------------------------ Message-ID: <93606D6F-53FD-4CC6-9D72-30922D449285@roscom.com> Date: Tue, 22 May 2018 23:44:03 -0400 From: Monty Solomon <monty@roscom.com> Subject: T-Mobile should stop claiming it has "Best Unlimited Network," ad group says T-Mobile should stop claiming it has "Best Unlimited Network," ad group says https://arstechnica.com/information-technology/2018/05/t-mobile-should-stop-claiming-it-has-best-unlimited-network-ad-group-says/ ------------------------------ Message-ID: <f92130a7-f1f6-411c-8780-1faeb965f161@googlegroups.com> Date: Wed, 23 May 2018 17:38:12 -0700 (PDT) From: HAncock4 <withheld@invalid.telecom-digest.org> Subject: Re: How the Math Men Overthrew the Mad Men On Wednesday, May 23, 2018 at 12:12:36 PM UTC-4, Monty Solomon wrote: > How the Math Men Overthrew the Mad Men > > Once, Mad Men ruled advertising. They've now been eclipsed by Math > Men - the engineers and data scientists whose province is machines, > algorithms, pureed data, and artificial intelligence. Yet Math Men are > beleaguered, as Mark Zuckerberg demonstrated when he humbled himself > before Congress, in April. Math Men's adoration of data - coupled with > their truculence and an arrogant conviction that their "science" is > nearly flawless - has aroused government anger, much as Microsoft did > two decades ago. > https://www.newyorker.com/news/annals-of-communications/how-the-math-men-overthrew-the-mad-men Data has long been a key component of advertising and marketing. The only difference is that today computers and the internet make data collection a lot easier and cheaper. But it's been going on for decades. Remember warranty cards we filled out upon a new purchase? We [answered] a bunch of questions. That was data collection. Insurance companies, magazine publishers, supermarkets all collected market research and demographic data for years. If you used a supermarket coupon, that was tracked to see what store it was used at. Supermarkets and department stores often hired demonstrators to give out free samples and interview customers. A big motivation for supermarket checkout scanners was not labor saving, but rather data collection. Remember those perforated tickets on garments? Stores and manufacturers tracked sales. IBM made machines to convert the tickets to punched cards for further processing. NCR made cash registers to track them. Advertisers were always sensitive to the circulation or viewership of a medium, and who the market was, and of course the cost. There was always a science to where advertisers spend their money. An advertiser [seen on] "Leave it to Beaver" would not necessarily be the same advertiser [seen on] "Perry Mason". "Soap operas" were called that because they were originally made by soap companies, who advertised to the housewives who [were] the viewers. In print, an advertiser [using] "FORTUNE" wouldn't necessarily advertise in "Boys' Life." The following link gives some history: https://www.keltonglobal.com/perspectives/a-brief-history-of-market-research/ ------------------------------ ********************************************* End of telecom Digest Fri, 25 May 2018