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>From editor@telecom-digest.org Fri Apr  9 19:25:08 2004
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Subject: TELECOM Digest V23 #174

TELECOM Digest     Fri, 9 Apr 2004 19:25:00 EDT    Volume 23 : Issue 174

Inside This Issue:                            Editor: Patrick A. Townson

    A-la-carte v. Tiering (was Aftermath of DISH/Viacom)-1 (Neal McLain)

All contents here are copyrighted by Patrick Townson and the
individual writers/correspondents. Articles may be used in other
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included in the fair use quote.  By using -any name or email address-
included herein for -any- reason other than responding to an article
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               ===========================

Addresses herein are not to be added to any mailing list, nor to be
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We must fight spam for the same reason we fight crime: not because we
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               ===========================

See the bottom of this issue for subscription and archive details
and the name of our lawyer; other stuff of interest.  

----------------------------------------------------------------------

Date: Fri, 09 Apr 2004 08:17:24 -0500
From: Neal McLain <nmclain@annsgarden.com>
Subject: A-la-carte v. Tiering (was The Aftermath of DISH/Viacom)-1


[TELECOM Digest Editor's Note: This is part one of a two part message
by Mr. McClain on A-la-carte Tiering.  The second part will follow
later tonight and is intended for your weekend reading.  My thanks 
to Neal McLain for submitting it. It will probably go in the
Telecom Archives as one long item.    PAT]

Monty Solomon <monty@roscom.com> [TD 23:120] wrote:

 > Subject: SkyFILES: The Aftermath of DISH/Viacom
 > by Michael Hopkins
 
 > This week, consumers got a peek behind the curtain that divides
 > them from the wizardry of multichannel programming.  They've
 > learned a lot about how "their" channels get chosen -- and
 > they may begin to push for the chance to pick and choose only
 > the channels they want instead of paying for dozens of channels
 > they don't really care to watch.

Whereupon <ellis@no.spam> [TD 23:121] wrote:

 > I've been wanting that chance for years and now that I've heard
 > that ESPN is the most expensive "basic" cable channel I want it
 > even more.  I have no use for sports channels, shopping channels,
 > channels that aren't in English, soap opera channels, or Fox News.
 > So why am I paying for them?

Multiple choice:

(a)  Because sports fans, home shoppers, foreign-language viewers,
      soap-opera fans, and Fox-News viewers are paying for the channels
      that you like.  In the aggregate, all subscribers pay for all of
      the programming that all subscribers receive.

(b)  Because the prices you've been hearing about (like ESPN at $2.61)
      are "license fees" -- wholesale prices that your cable company
      pays to the program supplier.  If each of these services had to
      stand on its own as a retail product, its price would rise to
      retail levels.  And so would the prices of the channels that you
      like.

(c)  Because your cable company's basic subscription charge covers a lot
      more than just the programming.  It also pays for your share of
      the infrastructure that delivers the programming to your home.
      This is essentially a fixed charge, largely independent of the cost
      of the programming, even though your cable company buries it in
      the basic-service charge.

(d)  Because your cable company does not connect your TV set directly
      to the program supplier.  It connects your TV set to a tree-and-
      branch network in which all channels, both analog and digital, are
      delivered to all subscribers' premises simultaneously.  Devices
      that block access to services that you don't pay for are located at
      or near your premises; these devices are expensive to implement,
      particularly for analog channels.  Providing them for every
      subscriber for every analog channel would be prohibitively
      expensive.

(e)  Because your elected representatives in the United States Congress
      have decreed that your cable company must carry the signal of every
      television broadcast station in your local market, including home-
      shopping stations and foreign-language stations.

(f)  Because your elected representatives in the United States Congress
      have decreed that the owner (for example, Walt Disney Company) of
      a major broadcast television network (for example, ABC) can force
      your cable company to carry, and pay for, co-owned non-broadcast
      program services (for example, ESPN) as a condition for allowing
      your cable company to carry the broadcast-network programming.

(g)  All of above.

Several recent posts here on TD have posed the same question that
<ellis@no.spam> raises above: why don't cable television (and DBS)
companies offer their services on an a-la-carte basis, so that
subscribers can pick and choose only the channels they wish to watch?

The answer to every one of these questions is essentially the same as my 
answer to <ellis@no.spam>'s question: (g) All of above.

Many of the recent posts have centered on the wholesale price
("license fees") of the programming.  License fees are indeed a
significant cost item, and they are the primary reason for rise in
cable and DBS retail rates.

But many other items also affect the cost of cable television and DBS
services:

    - Broadcast must-carry and retransmission-consent regulations.
    - Access-channel carriage requirements.
    - Non-broadcast programming contract carriage requirements.
    - Infrastructure costs.
    - Tier access control costs.

These items profoundly affect the way CATV and DBS companies operate
their businesses and the way they price their products.  Yet little
has been said about them in previous posts.

So here's a rambling essay about them.

       =======================================
         GLOSSARY OF TERMS USED IN THIS POST
       =======================================

BASIC  The lowest, most widely-available tier of television
        programming offered by a CATV or DBS.  Called:
            "Basic" by most CATV companies.
            "Total Choice" by DirecTV.
            "America's Top 60" by EchoStar (Dish Network).
            "Cable Favorites" by VOOM.
        The FCC's definition, as it applies to cable television,
        is at 47 CFR 76.901 <http://tinyurl.com/2zhn2>.

CATV   Cable television company or service.

CFR    Code of Federal Regulations.  <http://tinyurl.com/33nq5>.

CHURN  The tendency for CATV and DBS subscribers to change programming
        choices frequently (add a tier here, drop a tier there).

DBS    Direct Broadcast Satellite company or service:
            DirecTV                 <http://www.directv.com/>.
            EchoStar (Dish Network) <http://www.dishnetwork.com/>.
            Sky Angel               <http://www.skyangel.com/>.
            VOOM                    <http://www.voom.com/>.

DMA    Designated Market Area: the local market area of a commercial
        television broadcast station as defined by Nielsen Media
        Research.  Most DMA boundaries follow county/borough/parish
        boundaries, but some large counties are split.  Examples:
            Boston       <http://tinyurl.com/yq3xw>.
            Jacksonville <http://tinyurl.com/27mfg>.
            Shreveport   <http://tinyurl.com/29gle>.

DROP   The CATV cable entering a building from a utility pole or
        from an underground distribution facility, or the cable
        within an MDU complex that interconnects a junction box
        with an individual living unit.

FCC    Federal Communications Commission. <http://www.fcc.gov>.

LFA    Local Franchising Authority: an entity legally authorized
        under state law to grant and enforce a cable television
        franchise.  Typically a municipal, township, or county
        government, but may be a separate quasi-governmental entity
        designated by one or more local governments.

MDU    Multi-Dwelling Unit: apartment building, condominium building,
        hotel, motel, college dorm, mobile home park, RV park, marina,
        hospital, retirement facility, hospice facility, etc.

MSO    Multi-system operator: a company that owns and operates two
        or more cable television systems.

MVPD   Multichannel Video Program Distributor: CATV or DBS.  As
        defined by the FCC, this term also includes MMDS ("Wireless
        Cable") and OVS (Open Video Systems); however, for the
        purposes of this post, I include only CATV and DBS.

NAB    National Association of Broadcasters. <http://www.nab.org/>.

NCE    Non-commercial educational broadcast television station.
        NCE stations are typically, but not necessarily, affiliated
        with PBS.

NRTC   National Rural Telecommunications Cooperative.
        <http://www.nrtc.coop/us/main/index>.

O&O    Owned and operated: a commercial television broadcast
        station owned and operated by a television network.

PEG    Public, Educational, and Government, as in public-,
        educational-, and government-access channels.

STB    Settop box: a device provided by a cable television company
        to control access to one or more tiers.  An STB may include
        other functions such as channel tuning, signal descrambling,
        or addressability.

SUB    Subscriber.

TIER   A group of one or more television channels offered by an
        MVPD to its customers.  Upper tiers (tiers above the basic
        tier) are available only to subscribers who also subscribe to
        ("buy through") the basic tier.

       ========================================
           BROADCAST MUST-CARRY REGULATIONS
          RETRANSMISSION-CONSENT REGULATIONS
                    (CATV and DBS)
       ========================================

Federal regulations generally specify:

   - Every CATV lying within the DMA of any full-power commercial
     television broadcast station must carry the signal of that station
     at the request of the station licensee.  This request may take
     either of two forms, at the option of the station licensee: a
     "must-carry" notification (in which case the CATV must carry the
     signal pursuant to generic FCC-promulgated must-carry regulations),
     or a "retransmission-consent" agreement between the CATV and the
     station licensee (in which case the agreement governs).  Both forms
     of this request legally can (and most do) stipulate that the CATV
     must carry the signal in the basic tier. [1,2]

   - Every CATV lying within the Grade B contour of (or within 50 miles
     of) any NCE television broadcast station must carry the signal of
     that station, and it must carry it in the basic tier.  If the CATV
     lies outside of any NCE's Grade B, it must import at least one
     NCE. [1]

   - Every DBS which carries any television broadcast station in any
     DMA must carry every television broadcast station in that DMA.  This
     request may take either of two forms, at the option of the station
     licensee: "must-carry" notification (in which case the DBS must
     carry the signal pursuant to generic FCC-promulgated must-carry
     regulations), or a "retransmission-consent" agreement between the
     DBS and the station licensee (in which case the agreement governs).
     All such stations must be carried on contiguous (although not
     necessarily adjacent) channels. [3]

The result of these regulations is that:

   - If you subscribe to a CATV, you get, and pay for, every full-power
     commercial and NCE television broadcast station in your DMA whether
     you want it or not.

   - If you subscribe to a DBS local tier, you get, and pay for, every
     full-power commercial and NCE television broadcast station in your
     DMA whether you want it or not.

This includes home-shopping stations, foreign-language stations and 
religious stations.

       ========================================
       PEG-ACCESS-CHANNEL CARRIAGE REQUIREMENTS
                    (CATV only)
       ========================================

Federal regulations permit any LFA that's authorized to regulate one
or more CATVs to designate one or more channels on each CATV for PEG
access.  LFAs typically specify that PEG-access channels must be
placed in the basic tier.  Furthermore, they often specify that
PEG-access channels must be partially funded by the CATV company.

    - Public access is typically funded by the CATV company through
      the franchise fee.  In some cases, the CATV company also provides
      additional funds (over and above the franchise fee) for such
      items as studios, equipment, and personnel.

    - Educational access programming, provided by local educational
      institutions, may be funded by the institutions, by the
      franchise fee, or by a combination of both.

    - Governmental access programming, provided by local governmental
      agencies, may be funded by the agencies, by the franchise fee,
      or by a combination of both.

The result of these regulations is that if you subscribe to any CATV,
you get, and pay for (either through your cable bill or through your
tax dollars), every PEG-access channel designated by your LFA.

Federal regulations limit the franchise free to 5% of gross revenues.
Most LFAs impose the full 5%, and most CATVs pass it through to their
subscribers.  "Gross revenue" includes all revenue that the CATV
derives from all sources: all tiers of programming, all installation
charges, all equipment rental, and all incidental revenue such as
returned-check fees.  It also includes the amount that the CATV
collects from its subscribers to pay the 5% franchise fee, so the
effective rate that hits the subscriber's bill is about 5.26%.
<http://tinyurl.com/339hu>.

       ========================================
          NON-BROADCAST PROGRAMMING CARRIAGE
                CONTRACT REQUIREMENTS
                    (CATV and DBS)
       ========================================

Most non-broadcast programming carried by MVPDs is supported by two
revenue streams: subscriber fees and advertising.

MVPD companies carry advertising-supported non-broadcast program
services pursuant to contracts with the program suppliers.  In theory,
each MVPD can pick and choose the program services it wishes to carry;
however, the specific requirements of those contracts severely limit
the choices:

   - All contracts specify the license fee: the wholesale price the
     MVPD must pay to the program supplier.  Most services are priced
     on a per-channel-per-sub-per-month basis.  Larger MVPD companies
     usually get volume discounts; discounts are also available for
     carrying multiple-channel packages from the same supplier.  Most
     license fees are less than a dollar, although they vary widely: at
     the low end, some services (religious, NASA-TV, Classic Arts
     Showcase) are free to all MVPDs; at the high end, ESPN is well
     above $2.00.  Shopping channels usually pay the MVPD a commission
     on their sales.

   - Many contracts specify time periods ("avails") during which MVPDs
     can insert advertising messages ("local ad insertions").  Avails
     often occur adjacent to advertising carried by the program supplier.
     If the MVPD does not utilize an avail, advertising by the program
     supplier passes by default.  By selling local advertising, MVPDs can
     partially recover the license fee, although they rarely, if ever,
     recover the entire license fee.

   - Most program contracts specify that the programming must be carried
     in the basic tier.  This requirement supports the programmers'
     advertising: for the purpose of setting advertising rates, the
     programmer counts every subscriber as a "viewer" whether or not
     the subscriber ever actually views the programming.

   - Many contracts are tied to retransmission-consent agreements
     for broadcast programming: as a condition for carrying an O&O
     broadcast station, every MVPD also must agree to carry (and pay
     for) non-broadcast advertising-supported programming offered by
     the station's owner.  The number of possible tie-ins this
     situation creates is absolutely astounding: Disney (ABC), Viacom
     (CBS), General Electric (NBC, Paxson, Telemundo), and News
     Corporation (FOX) each owns non-broadcast program services.
       Disney:           <http://www.cjr.org/tools/owners/disney.asp>.
       General Electric: <http://www.cjr.org/tools/owners/ge.asp>.
       News Corporation: <http://www.cjr.org/tools/owners/newscorp.asp>.
       Viacom:           <http://www.cjr.org/tools/owners/viacom.asp>.
     This issue was, of course, a major factor in the recent squabble
     between Viacom (CBS) and EchoStar (Dish Network).

   - Some contracts do permit carriage on an upper tier, but they often
     specify a higher license fee.  These higher fees can be so onerous
     that an MVPD essentially has no choice: the only economically
     feasibly way to carry the programming is to put it in basic.
     One notably aggressive company in this regard is Discovery
     Communications, Inc. (Discovery Channel and its spinoffs).

Notwithstanding higher license fees, all DBS companies and most CATV
companies offer one or more extra-charge upper tiers in addition to
the basic tier (although some older, smaller CATVs may still offer
only one tier, a so-called "fat basic" tier).  Many upper tiers are
organized around some sort of common theme; for example, movies,
sports, foreign language, or a multiplexed bundle of co-branded
channels (e.g., Starz! and its spinoffs).  For regulatory purposes,
even single-channel "premium" services (e.g. HBO, Showtime,
pay-per-view) are treated as separate tiers.

Tiering provides subscribers with some degree of a-la-carte choice
(although certainly not to the extent that <ellis@no.spam> would
like).  In order to ensure that they have sufficient revenue to meet
infrastructure costs, MVPDs require every subscriber to "buy through"
the basic tier before purchasing any upper tier.

Tiers devoted to sports programming have been the source of much
controversy: MVPDs try to minimize their basic-tier retail rates by
placing sports on a sports tier, while programmers demand that their
programming be put in basic.

ESPN has been at the center of this controversy for years.  ESPN's
owner (Walt Disney Company) also owns the ABC television network and
several O&O television broadcast stations.  This gives it the power to
bundle ESPN with ABC, forcing MVPDs to carry ESPN in the basic tier as
a condition for getting retransmission consent for the O&Os.
Consequently, most MVPDs currently carry ESPN (and some or all of its
spinoffs) in the basic tier.  Every CATV I've ever been associated
with carries it there.  Both DirecTV and EchoStar carry it there (VOOM
is still negotiating carriage rights; Sky Angel doesn't carry it).

ESPN's license fee has been rising 20% per year for the past two or
three years, making it one of main reasons why CATV basic-tier prices
keep going up.  And it's not just CATV prices that keep rising,
notwithstanding EchoStar's "don't-feed-the-pig" cartoon: DirecTV just
went up $3.00.

The current battle between YES Network and Cablevision Systems is the
latest chapter in this controversy, although it's not directly
comparable to the Disney/ESPN/ABC situation in that the programmer (in
this case, the New York Yankees) is not a broadcast network.

The result of all this is that:

   - If you subscribe to any MVPD, you get, and pay for, every
     advertising-supported non-broadcast programming service in the
     basic tier (including ESPN) whether you want it or not.

   - If you also subscribe to any upper tier, you get, and pay for,
     every advertising-supported non-broadcast programming service in
     that tier whether you want it or not.

   - If you subscribe to a Cablevision-owned CATV in the New York
     City area, you're about to get, and pay for, YES Network whether
     you want it or not.

But so does every other subscriber.  In the aggregate, all subscribers to 
each tier pay for all of the programming in that tier.  And all basic 
subscribers contribute equally to the MVPD's infrastructure costs.

       ========================================
               MVPD INFRASTRUCTURE COSTS
                    (CATV and DBS)
       ========================================

Programming may be a big item in an MVPD's budget, but it's certainly
not the only item.  MVPDs must meet the normal operating expenses
common to any business: administrative overhead, advertising, payroll,
employee benefits, customer care, customer billing, maintenance,
public relations, government relations, insurance, legal services,
rent and lease expense, utilities, vehicle expense.

And, of course, they must produce operating margins sufficient to
cover amortization, depreciation, interest, taxes, and profit.

Beyond these items, MVPDs incur costs unique to their respective business 
models:

    - DBS companies own and operate satellite distribution facilities.
      Each DBS company incurs huge capital outlays before it can hook
      up even one customer.  It must obtain (at auction) an FCC
      license and an orbital slot assignment for each satellite.  It
      must purchase the satellite, pay to have it launched, and pay a
      premium for launch insurance. [4] It must construct uplink
      facilities and satellite ground-control ("telemetry, tracking
      and command") facilities.  It must construct video-signal
      reception, production, editing, storage, processing, and playout
      facilities.  Once it begins operations, it must amortize those
      capital outlays, and it must operate and maintain all of those
      facilities.  And it must control access to its services by
      accurately connecting each authorized receiver, and by detecting
      and prosecuting unauthorized receivers.

    - CATV companies own and operate ground-based distribution plants.
      Each CATV incurs huge capital outlays before it begins
      operations.  It must obtain, from the LFA (and in some states,
      from the state government), the legal right ("franchise") to
      operate on public rights-of-way.  It must register its proposed
      operation with the FCC.  It must construct video-signal
      reception and processing facilities ("headend").  It must
      construct outdoor distribution facilities ("outside plant")
      extending from the headend to every customer's premises.  Once
      it begins operations, it must amortize those capital outlays,
      and it must operate and maintain all of those facilities.  It
      must pay for pole-attachment rights ("pole rental") for aerial
      outside plant (often a CATV's third largest expense after
      personnel and programming), and it must pay for
      contractor-hotline ("one-call") notification services for
      underground outside plant. [5] It must assume responsibility for
      the technical integrity of wiring inside customer premises even
      though it may not own it. [6] And it must control access to its
      services by accurately connecting each subscriber, and by
      detecting and prosecuting unauthorized connections.

I call these costs "infrastructure costs."  These costs exceed the
cost of programming, often by a factor of two, sometimes even more.
Furthermore, these costs are largely independent the number of
channels carried.

MVPDs recover infrastructure costs from two sources: subscription fees
and local ad insertion.  That means they need as many basic
subscribers as possible, all of whom are exposed to as many
advertising-supported programming sources as possible.  To borrow a
term from the print-media industry, MVPDs need "circulation."

An exchange of messages here on TD underscores this point:

Monty Solomon <monty@roscom.com> [TD 22:718] (quoting "Rising Sports
tab Ups Cable TV Rates - GAO" by Jeremy Pelofsky, WASHINGTON, Oct 24),
wrote:

  > The Arizona Republican (sic) has argued that the 70 million
  > U.S. cable subscribers should have an "a la carte" selection
  > of channels.

Whereupon [TD 22:719], I wrote:

 > Gee, I wonder if the Arizona Republic would be willing to sell
 > its newspaper on an "a la carte" basis, so readers (like me) who
 > have no interest in sports or classified ads could order only
 > the sections we want?

To which [TD 22:720], Paul Robinson
<postmaster@paul.washington.dc.us>, responded:

 > There is a difference.  The sports section in the newspaper is created
 > either by the same wire services that they subscribe to or by their
 > own reporters and doesn't cost a whole lot extra.  The sports channels
 > on cable networks are additional costs to the cable operator that they
 > have to pass on to everyone because they have to pay for every
 > subscriber.

In other words, it costs an MVPD more (per-sub) to carry full-time
television sports channels in its basic tier than it costs a newspaper
(per-copy) to produce a sports section.  That may be, but it doesn't
change the fact that newspapers and MVPDs both need circulation to
meet their respective infrastructure costs.

 > And let's not forget the price of a newspaper is basically the cost of
 > the paper it's printed on, and the newspaper would lose money if it
 > had to make costs on the circulation price, or your daily newspaper
 > would cost about $2.50 a copy.

Which equals about $75.00 per month.  Care to conjecture what 30 or 40
channels of basic cable would cost if program suppliers and MVPDs had
to rely on subscription fees alone?

 > Advertisements such as classified ads bring down the cost of the
 > paper.

Advertisements on CATV and DBS channels bring down the cost of CATV
and DBS service.

Paul Robinson might have mentioned another reason why a newspaper
would not offer its publication on an "a la carte" basis: the
operational task of actually executing such a procedure.  If a
hypothetical newspaper actually offered to provide each reader with a
customized edition that included only the sections that the reader
ordered, how would it do it?  Perhaps it could install a computerized
control system that would assemble each reader's paper at the printing
plant, identify it with a label, and hope that the delivery people
don't get things mixed up.  Or maybe it could deliver complete papers
to some poor paperboy, and assign to him the job of removing the
unwanted sections.

Ok, ok, I'm being cynical: it's obviously cheaper and more reliable to
deliver a complete newspaper to every subscriber.

By the same token, it would be cheaper and more reliable for an MVPD
to deliver all television channels to all subscribers in one big fat
basic tier.

That said, however, there are indeed reasons why an MVPD would place
certain special-interest programming and/or high-cost programming in
an upper tier.  Arguably, sports programming qualifies on both counts.
Consequently, many CATV companies and all DBS companies offer sports
tiers as well as other tiers.

       ========================================
             ACCESS CONTROL  (CATV ONLY)
       ========================================

In a CATV network, signals are transported by electrical conductors
for at least part of the route.  Electrical conductors are subject to
an immutable law of physics: the higher the frequency, the higher the
signal attenuation.

This law forces a technical tradeoff: the wider the band of
frequencies one wishes to carry over a network, the shorter the
permissible length of the network.  To illustrate this point, compare
a standard telephone access line with a CATV trunk line:

   - A telephone line (copper twisted-pair) can carry a relatively
     narrow band of analog signals (up to about 8 KHz) over a distance
     of many miles without any intermediate amplification.

   - A CATV trunk line (0.75-inch coaxial cable) can carry a wide band
     of signals (up to a GHz or so) over a distance of almost half a
     mile.  Longer trunks can be implemented only by adding amplifiers
     every 2000 feet or so.

A CATV trunk line costs far more to manufacture, install, and maintain
than a pair of copper wires of comparable length.  It would be
economically impossible for a CATV company to provide a separate trunk
line to each individual customer.  Consequently, the CATV company
connects all of its customers to a tree-and-branch coaxial network
consisting of one or more trunk lines.  Every signal that any
subscriber might want must be present on that network.

The basic tier (and, in some cases, one or more upper tiers) of every
CATV system is distributed in analog format.  Each analog signal is
carried in one standard 6-MHz NTSC television channel, accompanied by
a monaural or BTSC stereo audio signal.  CATV channels are numbered
1-158, occupying the frequency band 54-1002 MHz.  This format is
compatible with consumer-owned analog TV sets, VCRs, and DVRs
(although not all consumer-owned equipment is capable of tuning all
158 channels).  <http://tinyurl.com/22nq9>.

Devices called "taps" are located throughout the network at locations
near potential customers.  Each tap can serve one or more customers
within a radius of about 300 feet.  When a potential customer signs up
for CATV service, a "drop" cable is used to extend the signal from the
tap to the customer's premises.  Typical tap-and-drop situations
include:

   - Utility pole: the tap is placed at the pole (often a joint pole
     shared with electric power and/or telephone facilities).  The drop
     cable (typically self-supporting RG-6 designed for overhead
     installation) extends the signal to the customer's premises.
     <http://tinyurl.com/27x35>.

   - Pedestal: the tap is placed inside a pedestal located near the
     property line (typically adjacent to telephone and electric power
     pedestals).  The drop cable (typically RG-6 designed for direct-
     burial installation) extends the signal to the customer's
     premises. <http://tinyurl.com/ypdll>.

   - Junction box: the tap is placed inside a locked junction box located
     on the premises of an MDU facility.  The drop cable (typically RG-59
     or RG-6) extends the signal to the customer's unit.

Access to the basic tier is controlled by physically connecting or
disconnecting the drop cable.  When you sign up for cable service, a
technician visits your premises to connect the drop to the tap.  When
you disconnect service, a technician visits your premises to
disconnect the drop from the tap.  On a rule-of-thumb average, each
premises visit by a technician costs the company about $50.00.

Access to upper tiers is controlled by some sort of blocking device
installed at the output of the tap, or at some downstream location.
Over the years, several types of channel-blocking devices have been
developed.  They're all expensive, and, in varying degrees, vulnerable
to hacking.  Four systems are in common use today:

NEGATIVE TRAP (N-TRAP)

This term describes a small passive device installed at the tap to
block a tier of one or more analog channels.
<http://tinyurl.com/3xbgj>.  Two or more n-traps can be connected
end-to-end to block more than one tier.  Note that an n-trap *blocks*
the tier; consequently, an n-trap must be installed at every
subscriber premises that *doesn't* subscribe to the tier.

N-traps exhibit an unfortunate side effect: they attenuate carriers in
adjacent channels (lower adjacent visual; upper-adjacent aural).  The
severity of this problem increases with frequency, and becomes
unacceptable above about 200 MHz.

A CATV company using n-traps must meet the up-front cost of purchasing
and installing them.  The company must then dispatch a technician to
install or remove some combination of n-traps every time a subscriber
adds or drops a tier (at that rule-of-thumb cost to the company of $50
per trip).  Finally, the company must conduct regular
at-least-once-a-year audits of its outside plant to detect missing
n-traps and prosecute illegal hookups (once a semester in college
towns).

POSITIVE TRAP (P-TRAP)

This term describes a small passive device installed at the tap (or
downstream from the tap) to unblock one analog channel.  In physical
appearance, a p-trap is identical to an n-trap, but its function is
exactly the opposite: instead of blocking a channel, a p-trap unblocks
it.  It does this by trapping out a scrambling carrier that has been
inserted into the channel at the headend; this carrier is sometimes
frequency- and/or amplitude-modulated with various squeaks and warbles
to increase the effectiveness of the scrambling.  A p-trap affects
only one channel; to unblock a tier of two or more channels, a
separate p-trap is needed for each channel.  Because a p-trap unblocks
the channel, a p-trap must be installed at every subscriber premises
that *does* subscribe to the channel.

P-traps exhibit an unfortunate side-effect: they remove some of the
visual sidebands in the vicinity of the interfering carrier, resulting
in some loss of picture detail.

A CATV company using p-traps can avoid the up-front costs of
installing n-traps because p-traps are needed only for subscribers who
take the tier.  But p-trap security becomes less effective over time
as stolen p-traps proliferate in the underground economy, and as
p-trap functions are replicated by hackers or local TV-repair shops.

ANALOG SETTOP BOX (STB)

Also known as converter, decoder, or descrambler.  This term describes
an active device that is usually placed near the customer's television
equipment to control access to one or more analog tiers by
descrambling signals that have been scrambled at the headend.  Every
analog STB manufacturer uses a different scrambling scheme; some use
several.  Most scrambling schemes operate on the vestigial-sideband
visual carrier after modulation: by attenuating the amplitude of the
horizontal sync pulses below the amplitude of the blackest picture
content, unauthorized TV sets can't synchronize properly.  A single
analog STB can descramble any number of analog channels; thus it can
reduce the cost of access control when several channels must be
controlled.  Some STBs also incorporate extra features such as
infrared-remote control, channel selection, channel-number display,
and addressable control.

Analog scrambling systems exhibit an unfortunate side effect: either
they do not scramble the aural carrier, or they do not completely
obliterate the visual signal, or both.  Unless additional blackout
circuitry is included in the STB, this situation allows an
unauthorized viewer to hear the sound and glimpse occasional bits of
the picture; this has been the cause of much controversy, particularly
if the visual content is offensive to an unauthorized viewer.

A CATV company using analog STBs must either lease or purchase them,
and then it must incur a big up-front capital cost to install them.
Once installed, they aren't very secure.  Hackers have compromised
just about every analog STB design that's ever been manufactured, and
bootleg boxes are readily available in the underground economy.  As I
write this: - Google lists 67,000 links for "cable TV descrambler".  -
eBay reports "72 items found for cable tv descrambler".  - Outfits
like universaldescramblers.com are still in business.
<http://www.universaldescramblers.com/get-free-cable.html?hop=inwiz>.

Even such reputable publications as Sound&Vision and Wired accept 
classified ads for bootleg STBs.

About the best defense that analog STBs have against signal theft is
the fact that there are so many different incompatible scrambling
schemes out there that even the hackers get confused.

Even legal analog STBs are a big expense item in a cable company's
budget.  FCC rate-regulation rules stipulate that STBs are to be
amortized over seven years, but few of them actually last that long.
Many of them come back in unusable condition (the cabinet is cracked
and coated with sticky dried coke, the interior is full of dead
cockroaches, the line cord is knotted beyond hope, and the remote was
the dog's favorite chew-toy).  Others get "lost" (but they magically
reappear at flea markets, serial numbers obliterated).

DIGITAL SETTOP BOX (STB)

In the past decade or so, CATV companies have begun to deploy "digital
cable" services for delivery of upper-tier channels.  Every digital
cable subscriber gets a digital STB that acts as a frequency-converter
for analog channels and as a tuner/demuxer/decoder for digital
signals.  Each digital data stream is assigned a virtual "channel"
number, although this number has nothing to do with the actual CATV
channel that carries the digital data stream.

For CATV companies, digital STBs offer several advantages:

   - Digital signals are less vulnerable to noise and distortion, so that
     higher trunk and distribution frequencies and/or longer trunk runs
     (deeper amplifier cascades) are possible.

   - Video signals can be digitally compressed, so that several video
     streams (virtual channels) can be crammed into each 6-MHz channel.

   - Scrambling is 100% effective.  Unauthorized signals are simply not
     decoded; either the digital STB generates a black-burst video signal
     to replace each unauthorized video signal, or the operating software
     simply refuses to respond to a request for an unauthorized video
     signal.

   - Access control is implemented in software; consequently, tier
     upgrades and downgrades can be accomplished remotely without a site
     visit.  Many tiers or combinations of tiers can be accommodated.

   - Digital STBs are (at least so far) more secure than any of the
     analog schemes described above.  This is due, in part, to the fact
     that access control is implemented in software.  This doesn't
     prevent hacking attempts, but it makes it a lot more difficult than
     it was back in the analog-box days.  Furthermore, each digital STB
     must be connected to a phone line so that it can call home on
     command.

Digital STBs do, in fact, make individual-channel a-la-carte offerings
technically feasible within (but only within) the digital tiers.

Digital STBs are more expensive than analog STBs, and they're subject
to the same kind abuse that subscribers inflict on analog STBs.
Nevertheless, it is inevitable that digital distribution will
eventually replace analog for all CATV channels.

For the time being however, the cable industry is still stuck with
analog for the basic tier, and at least some of the upper tiers.
Which means it's going to have to continue dealing with n-traps,
p-traps, and analog STBs for some time to come.

[TELECOM Digest Editor's Note: Part two of this essay will be
presented later tonight.  PAT]

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