TELECOM Digest OnLine - Sorted: Yahoo Buys Ad Company

Yahoo Buys Ad Company

Steven Schwankert, IDG (
Mon, 30 Apr 2007 12:05:10 -0500

Steven Schwankert, IDG News Service

Yahoo Inc. will buy the remainder of online advertising exchange Right
Media for $680 million in stock and cash, Yahoo said on Monday.

The portal giant bought a 20 percent stake of Right Media in October
for $45 million and now plans to acquire the remaining 80 percent, it

Right Media offers advertisers and sellers of ad space a real-time
marketplace to buy and sell display advertising on Web sites. The move
expands Yahoo's advertising reach beyond its own network of sites.

It comes on the heels of Google's planned $3.1 billion acquisition of
DoubleClick announced this month as consolidation in the online
advertising segment continues.

New York-based Right Media was founded in 2003 with investment from
Yahoo and others.

Yahoo will hold a conference call at 11:00 a.m. Eastern Daylight Time
to discuss the acquisition further. It didn't say Monday morning when
it expects to close the deal.

Copyright 2007 PC World Communications, Inc.

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