TELECOM Digest OnLine - Sorted: Life Magazine Going Out of Business, But Staying Online

Life Magazine Going Out of Business, But Staying Online

Reuters News Wire (
Mon, 26 Mar 2007 13:58:16 -0500

Time Inc. said on Monday it would stop publishing Life, the iconic
photography magazine that has been a weekly newspaper insert since

Although April 20 will be Life's last print issue, the brand name will
survive on the Internet, Time Inc., a unit of Time Warner Inc., said
in a statement.

It is the latest magazine to shut down as more readers desert print
publications for online news and photos.

"Growth requires taking risks, and the potential upside was huge, but
unfortunately the timing worked against us," Time Inc. Chief Executive
Ann Moore said. "The market has moved dramatically since October 2004,
and it is no longer appropriate to continue publication of Life as a
newspaper supplement."

Time is laying off 15 editorial workers and 27 in its business
department in connection with the shutdown, said spokeswoman Dawn

"Obviously we will try to place as many people as possible in open
Time Inc. positions," she said.

The company plans to keep Managing Editor Bill Shapiro, Executive
Editor Maggie Murphy, President Andy Blau and Publisher Peter Bauer,
she said.

Life has had more than one life since Time started publishing it in
1936. It shut down in 1972, but came back in 1978 before being shut
down again in 2000.

Time will make Life's collection of 10 million images available online,
with "the most important collection of imagery covering the events and
people of the 20th century" available for free for personal use, it said.

The public has never seen more than 97 percent of the collection,
which includes pictures by Alfred Eisenstaedt, Margaret Bourke-White
and Gordon Parks, Time said.

The announcement comes after the company launched a redesigned version
of its U.S. newsweekly Time. Earlier this year it announced plans to
cut 289 jobs from its estimated 11,300 work force to lower costs as it
invests more in the Internet.

Copyright 2007 Reuters Limited.

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[TELECOM Digest Editor's Note: Does anyone remember the competitor to
Life Magazine called 'Look Magazine'; also a popular weekly print
journal with many pictures, etc. It has been out of business since
sometime in the 1970s also. PAT]

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