TELECOM Digest OnLine - Sorted: Times Sq. Ads Spread Via Tourists' Cameras

Times Sq. Ads Spread Via Tourists' Cameras

Monty Solomon (
Mon, 18 Dec 2006 23:56:00 -0500

The New York Times
December 11, 2006

Advertisers have long been drawn to Times Square as a valuable place
to reach consumers, paying hundreds of thousands of dollars for space
on billboards and blazing video screens.

But recently they have discovered that down on the ground, new
technology has given low cost, face-to-face marketing campaigns
something of a cutting edge as consumers spread their messages on the

Take the recent display of public toilets set up by Charmin bathroom
tissue: Used by thousands in Times Square and viewed by 7,400 Web
users on one site alone. Or Nascar's recent display of racecars;
videos of the event have been viewed on YouTube more than 1,800
times. More than 60 people wrote about the event on their blogs and
60 more spread the word -- and pictures -- on the Flickr Web site.

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