TELECOM Digest OnLine - Sorted: Customers to Shop by Image on Web Site

Customers to Shop by Image on Web Site

Associated Press News Wire (
Sat, 11 Nov 2006 12:49:04 -0600

So you want those sleek pair of black boots worn by supermodel Tyra
Banks or the bling bling sported by Paris Hilton? This holiday season,
customers can get their chance with a new Web site called
that bills itself as the first visual search engine, allowing
consumers to search for items by appearance instead of just text and
then purchase similar versions -- at all price points -- from 200
merchants' Web sites.

The site, operated by San Mateo, Calif.-based Riya, an expert in
visual computing, allows customers to click on images of celebrities
wearing accessories or on pictures of handbags, jewelry, shoes and
watches. In a few weeks, the site will add clothing, according to
Riya's CEO and co-founder Munjal Shah. Eventually, customers will be
able to download their own images onto the site.

Shah said that the site features about two million different products
from such merchants as and, and
the company is adding 30,000 different products a day. uses face recognition technology; it looks inside a
photo and creates a digital signature that describes the photo's
content and enables a more accurate search for similar looking items.

Copyright 2006 The Associated Press.

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