TELECOM Digest OnLine - Sorted: Google report on click fraud

Google report on click fraud

Monty Solomon (
Tue, 25 Jul 2006 09:00:13 -0400

Findings on invalid clicks
7/21/2006 12:05:00 PM
Posted by Shuman Ghosemajumder, Business Product Manager,
Trust and Safety

The Lane's Gifts v. Google Report
by Alexander Tuzhilin

Executive Summary

I have been asked to evaluate Google's invalid click detection efforts
and to conclude whether these efforts are reasonable or not. As a
part of this evaluation, I have visited Google's campus three times,
examined various internal documents, interviewed several Google's
employees, have seen different demos of their invalid click inspection
system, and examined internal reports and charts showing various
aspects of performance of Google's invalid click detection
system. Based on all these studied materials and the information
narrated to me by Google's employees, I conclude that Google's efforts
to combat click fraud are reasonable. In the rest of this report, I
elaborate on this point.

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