TELECOM Digest OnLine - Sorted: Re: Bogus Advertising Click Count Continues to Rise

Re: Bogus Advertising Click Count Continues to Rise

Greg Skinner (
Sat, 22 Jul 2006 07:21:23 +0000

TELECOM Digest readers may find the following report valuable. It
describes Google's click fraud detection practices to date. The
author, Dr. Alexander Tuzhilin of NYU, was appointed to evaluate
Google's click fraud detection methods, as part of the recent lawsuit
filed by Lane's Gifts and Collectibles. He concluded that Google has
made reasonable efforts to fight click fraud, but raises some
important questions concerning why and how certain design and policy
decisions were made.

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