TELECOM Digest OnLine - Sorted: Re: Wi-Fi Wars / Loiterers Can be a Drag on Businesses' Bottom Line

Re: Wi-Fi Wars / Loiterers Can be a Drag on Businesses' Bottom Line

Joshua Putnam (josh@phred.org)
Mon, 10 Jul 2006 22:48:14 -0700

In article <telecom25.254.13@telecom-digest.org>, first.last@comcast.net
says:

> Of course, this is what they should have been doing all along with the
> Rowling and Salinger wannabes who hog the NY Times, take extra chairs
> to keep their precious crap off the floor, and sit at the choice
> tables for hours nursing an empty latte while reading Noam Chomsky. I
> really don't care if you're surfing for porn, doing your French Lit
> homework or writing the Great American Novel; drink your coffee, then
> get the hell out.

It's not quite so cut-and-dried. An empty business looks like an
unpopular business. Having a few seats occupied, even if the people in
the seats aren't buying, can make a coffee shop or restaurant look more
popular, and thus increase sales.

The trick is getting just the right number of seat-warmers without
cutting into your sales capacity. If you get too many of them, you take
down some of the flypaper, but not all of it.

josh@phred.org is Joshua Putnam
<http://www.phred.org/~josh/>
Books for Bicycle Mechanics and Tinkerers:
<http://www.phred.org/~josh/bike/bikebooks.html>

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