Virgin Mobile Introduces Ad-Subsidized Calls |
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Reuters News Wire (reuters@telecom-digest.org) Tue, 30 May 2006 21:55:34 -0500
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Virgin Mobile USA, a cell-phone service used mostly by teenagers and 20-somethings, said on Tuesday it was giving its customers the option to earn free calls if they view and respond to ads on their phones.
Wireless providers are putting more and more features such as Web
Under the offer, customers of Virgin, a venture of Sprint Nextel and
Virgin, one of the first providers to offer such a service, hopes the
"Very practically speaking a lot of our customers are value
He said that while it was too soon to say how popular the service
"It will contribute meaningful additional top line revenue and
He declined to reveal details of the terms of Virgin's agreements with
Forrester Research analyst Charles Golvin believes advertising will be
But he said it was not clear if many customers would want ad
"If you give somebody the choice whether you can have free content
"Realistically the price of voice is pretty darn cheap on a mobile
Copyright 2006 Reuters Limited.
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