AOL Purchases Video Ads Company |
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Anick Jesdanun (ap@telecom-digest.org) Thu, 18 May 2006 11:30:48 -0500
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AOL Buys Company That Inserts Video Ads By ANICK JESDANUN, AP Internet Writer
AOL LLC, signaling the importance online video will play in drawing
With the technology from Lightningcast Inc., AOL would be able to run
Financial terms of the deal, announced Thursday, were not disclosed.
AOL already has been using Lightningcast's platform since 2002. By
"This acquisition will provide a huge infusion of talent, technology
Last month, AOL won the first Daytime Emmy presented for content
AOL later launched with Warner Bros. the "In2TV" broadband network
And earlier this month, AOL quietly opened its test of UnCut Video, a
Lightningcast's technology works with all types of video - live,
The development comes as AOL intensifies efforts at driving traffic to
But AOL faces immense competition.
Apple Computer Inc.'s iTunes Music Store and Google Video offer clips
CBS Corp. recently launched an ad-supported broadband channel,
The Walt Disney Co.'s ABC is experimenting with making popular shows
Time Warner shares were down 6 cents to $17.47 in morning trading
Copyright 2006 The Associated Press.
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