CNET Announces CNET TV; Cox Communications, TiVo Inc., and TVN
Entertainment Sign on to Launch CNET TV On-Demand; CNET to Bring
On-Demand Experience to Its Web site
- Apr 17, 2006 08:30 AM (BusinessWire)
SAN FRANCISCO--(BUSINESS WIRE)--April 17, 2006--CNET, a source of
information and inspiration for a world gone digital, and a property
of CNET Networks, Inc. (Nasdaq:CNET), today announced "CNET TV," a new
video-on-demand (VOD) service that packages a selection of CNET's
popular video content for distribution on television and online. CNET
TV will launch initially with partners Cox Communications Inc., TiVo
Inc., and TVN Entertainment, as well as on CNET in the second half of
the year.
As consumers are increasingly interested in taking advantage of a
world that has gone digital, CNET's videos have grown dramatically in
popularity, with over 100 percent increase in video streams in the
last year(1). Videos range from instructional to informative to
entertaining, and are integrated throughout CNET's family of sites,
which include CNET.com, News.com, and Download.com, to enhance the
user experience.
CNET TV will provide online users and TV viewers a single destination
where they can access all of CNET's original video content. Video
content includes CNET's popular video franchises such as Insider
Secrets, Weekend Project, and First Look from the Labs. For online
users, the content will be programmable based on topics of interest,
or by selecting a favorite "channel," made up of the CNET
franchises. CNET TV will also feature special news reports, coverage
of special events such as the Consumer Electronics Show in Las Vegas,
user-generated videos, and regularly scheduled programming to keep
consumers updated on the day's news and trends. Interactive tools will
let users engage with CNET's editorial personalities, build custom
play lists they can share with friends, and click to buy products or
read full reviews.
The VOD partnerships follow a successful trial run with TiVo in which
CNET's videos, offered to TiVo Series2(R) broadband connected
subscribers, were found to be very popular(2). Cox Communications, the
third largest cable operator in the nation; TiVo, a pioneer in
on-demand viewing; and TVN Entertainment, which provides leading MSOs
(multiple service operators) and telecommunications companies more
than 2500 hours of VOD programming from over 100 content providers,
will package CNET TV to fit their own platforms and customers.
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