Google Beefs up Local Advertising With Logos |
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Michele Gershberg (reuters@telecom-digest.org) Fri, 31 Mar 2006 13:16:25 -0600
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By Michele Gershberg
Internet search leader Google Inc. on Thursday began offering
Local advertising on the Internet is expected to be a prime driver of
The new features allow an advertiser to insert a business logo or
It can be used by any advertiser targeting a local market, from a
"Since we launched maps last year, advertisers have come to us asking
The Google Local service already provides textual information on a
Advertisers can purchase the space through Google's AdWords program,
"If people find these ads are more valuable they will bid higher," he
Google has been testing the service over the last two weeks with a
Earlier this week, Google said it reached an agreement to allow
Copyright 2006 Reuters Limited. |
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