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Apple Computer 30th Birthday

May Wong (
Fri, 31 Mar 2006 13:30:08 -0600

By May Wong, AP Technology Writer

Apple Computer Celebrates Its 30th Birthday Amid Recent Successes,
Future Challenges

SAN JOSE, Calif. (AP) -- Silicon Valley's historic orchards have
virtually disappeared but one notable fruit still stands: Apple.

As the storied company celebrates its 30th birthday this weekend,
Apple Computer Inc. will have brushed off its bruises from product failures
and arguably misguided decisions to emerge with a shine that's more than

Its brand name and products -- from the Mac to the iPod -- resonate as
both hip and innovative. For all of its recent successes, however,
Apple also has its share of challenges ahead as it matures into a
digital media provider.

In the digital music arena, where Apple dominates, French lawmakers
are angling to force the company to change its successful way of
chaining its popular iPod player to its online iTunes Music Store.

Recording labels are also chafing at Apple's insistence that its
song downloads remain 99 cents apiece. Apple's CEO Steve Jobs rebutted by
calling the record industry "greedy."

In the computer space, where Apple is seeing its best sales in years,
information-security firms have discovered a few new vulnerabilities
in its Macintosh operating system.

Though the security breaches have been innocuous, security experts say
they signal that Apple is a higher-profile target now for hackers, who
in the past have focused heavily on Microsoft Corp.'s predominant
Windows system.

"Apple is on more people's radar now that the company is a major
force," said Tim Bajarin, president of Creative Strategies, a
technology consultancy. "And these are all growing pains."

Apple's journey began in 1976 when two college dropouts -- Jobs, a
marketing whiz, and his friend Steve Wozniak, an engineering genius --
filed partnership papers on April Fools' Day, their eyes set on
building and selling personal computers. Another friend, Ron Wayne,
opted out of the risky venture within two weeks.

Their first product was a build-it-yourself computer kit. A year
later, in 1977, the Apple II microcomputer was born. It was not the
first personal computer but it was the most successful -- a hit not
just among engineers, but home users, too. Many credit the Apple II as
the genesis of the personal computer revolution.

Apple's cultural and technological influences only grew from
there. Some of the Cupertino, Calif.-based company's creations have
been duds that failed to make it any money, but became a source of
inspiration and income for others.

The Apple Lisa, introduced in 1983, used an innovative icon -- and
mouse-based graphical user interface that laid the foundation of
today's computers and replaced the previous arcane text-based
systems. But the Lisa was a commercial flop: Its high price -- $9,995
-- sent business users to PCs from rival IBM Corp.

The hugely successful -- and more affordable -- Apple Macintosh
followed in 1984, giving birth to desktop publishing by allowing users
to create their own newsletters or printed material.

Microsoft eventually copied the user-friendly graphical interface and
licensed its Windows software to manufacturers who copied the IBM
PC. The clones proliferated while Macintosh sales were hobbled by
Apple's decision not to license its software to other hardware makers.

The next decade was punctuated by an internal power struggle that
forced then-chairman Jobs to leave the company, a series of execution
missteps, and botched projects -- most notably the Newton, a handheld
computer dubbed a personal digital assistant.

In 1996, when Apple was struggling for a foothold in the personal
computing market and its efforts to upgrade its operating system were
going nowhere, the company bought Jobs' second computer company, NeXT,
returning the prodigal son to the fold, and later to the helm.

Jobs, whose charismatic persona is the face of Apple, led the
company's resurrection with one breakthrough after another -- first
with the iMac, then the slick new OS X operating system, then the iPod
music player, then the market-leading online iTunes store.

A side venture Jobs acquired during his absence from Apple, Pixar
Animation Studios Inc., had also put the already celebrated high-tech
executive in the middle of Hollywood. The connection to Pixar, which
is now being acquired by The Walt Disney Co., has since bolstered
Apple's rising star in the world of digital entertainment and consumer

Apple's iPod and iTunes franchises have popularized the notion of
music -- and more recently, video -- on-the-go. They also spawned the
modern explosion in podcasts, or self-made broadcasts of audio
programming over the Internet to portable gadgets.

Today, Apple's well-honed, self-propelled reputation as David fighting
the Goliath of Microsoft and the rest of the PC industry belies

Apple may still hold roughly only a 4 percent share of the worldwide
PC market, but analysts say its current operating system set the bar
for rival Microsoft with innovative features, including 3D-like
imaging and a side pane for "widget" applications.

Many analysts expect that Apple's market-dominating iPod -- which
works with both Windows and Macintosh machines -- and its new comp-
uters based on Intel Corp. chips -- the same used by Windows -- will
help grow Apple's slice of the PC market.

Meanwhile, Apple's financial health is better than ever. It posted
record revenue of nearly $14 billion for its fiscal 2005 and is armed
with more than $8 billion in cash.

"Apple will continue to be a force in portable music and video, and
desktop innovation," Bajarin said. "Its key challenge now is how it
will extend the Mac more into the digital lifestyle, into the living
room and the rest of the house, as well as to other portable devices."

No matter how well the company does with its future endeavors, many
things people do today -- from desktop publishing to music downloads
-- will long be regarded as the fruits of Apple.

Copyright 2006 The Associated Press.

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[TELECOM Digest Editor's Note: In another issue of the Digest later
today, a more comprehensive history of Apple Computer will be
presented. PAT]

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