TELECOM Digest OnLine - Sorted: Google Employees' Wireless Patents Published

Google Employees' Wireless Patents Published

Monty Solomon (
Wed, 29 Mar 2006 08:25:37 -0500

By Dawn Kawamoto

The U.S. Patent and Trademark Office has published three
wireless-related patents filed by Google employees as the search giant
seeks to delve deeper into the wireless market.

The patent applications, filed by Google employees Wesley Chan,
Shioupyn Shen and former Google product management director Georges
Harik, propose lowering the cost of wireless access by offsetting the
costs via advertisements on the service. Google, which receives the
bulk of its revenue from advertisers, is seeking to expand its
potential advertising base by moving further into the wireless market.

The patent applications, filed in 2004 and published earlier this
month, address three issues related to the wireless and advertising

Patent application No. 20060058019 seeks to develop a system for
dynamically modifying the appearance of browser screens on a client
device when connecting to a wireless access point. Under the patent,
the browser's appearance would be modified to reflect the brand
associated with the wireless access-point provider.

The patent application says that Wi-Fi Internet access would be
provided freely to customers in exchange for their agreement to
receiving ads on their devices.

Google, however, noted its patent applications do not represent a
guarantee it will head in a particular direction with its technology.

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