TELECOM Digest OnLine - Sorted: MPAA CacheLogic Announcement

MPAA CacheLogic Announcement

Jonathan Hirshon (
Fri, 17 Mar 2006 12:12:39

Greetings -- I believe you will find the following press release from
the MPAA to be very intriguing indeed.

Just to clarify, I am not representing the MPAA, but am distributing
this w ith their approval to the media and analyst friends of
CacheLogic. If you wish to contact the MPAA and/or CacheLogic for
their perspective on this an nouncement, please do contact me directly
and I'll be happy to facilitate t his for you

cheers, JH


March 17, 2006


Six Tech Companies to Demonstrate Content Distribution and Filtering
Techn ology

Los Angeles -- Beginning on Tuesday, March 21 in Las Vegas, the Motion
Pic ture Association of America, Inc (MPAA) will host a technology
booth at Te lecomNEXT, featuring several companies who will display
some of the latest online distribution platforms and filtering tools
which could assist the te lecommunications industry and play an
important role in the emerging legitimate digital content
distribution markets. This is the first time that the MPAA has had a
presence at this event which is important in bringing busine ss and
technology of communications and entertainment together.

Representatives from Audible Magic, BitTorrent Inc, CacheLogic, Peer
Impact, Red Swoosh and Thomson Content Security will be on hand to
demonstrate methods their companies have developed to facilitate
legal online movie distribution and to protect copyrights in a
digital environment.

"TelecomNEXT is a significant event for companies who want to see some
of the latest in business and technology of communications and
entertainment," said MPAA Chairman and CEO Dan Glickman. "We are
excited about being included in TelecomNEXT and feel honored to host
these fine companies who are representative of all those working on
more ways to legally bring our movies to consumers and developing
innovative solutions for protecting copyrights. By giving these
innovators an opportunity to demonstrate their advances, we hope to
encourage them and others to continue their important work."

As part of the MPAA=92s core mission, it seeks to provide leadership
for it s companies in the digital media transition. MPAA has been
working on iden tifying tools that can facilitate the legal online
distribution of digital content. MPAA does not endorse any particular
technologies but is proud to spotlight the following six companies
that will be present at the MPAA boo th as examples of these types of
tools. Those companies have provided the following descriptions of
their services:

* Audible Magic provides content management and anti-piracy
services to the media and entertainment industries, as well as
governmental and educational institutions.

The company's offerings utilize patented digital fingerprinting
technologies and an extensive reference database of copyrighted
content. Its digital technology is designed to monitor, track, manage,
and in some cases filter copyrighted multimedia content in all of its
forms, including radio and TV analog broadcasts, Internet and
satellite streams, physical media files, as well as P2P and private
network file transfers. Audible Magic has agreements with UMG
(Universal Music Group), Sony Music, and is negotiating with many of
the studios.

* BitTorrent Inc is the developer of the world's leading
open-source f ile-sharing protocol by the same name, specifically
created to overcome the obstacles of transferring large files over the
Internet=2E BitTorrent Inc has completed a deal to filter illegal MPAA
content out of its website and is negotiating content distribution
deals with the studios=2E BitTorrent Inc recently announced a deal
with the UK=92s largest cable company to launch a technical trial to
evaluate ultra high-speed, legal video downloads in t he UK=2E The
trial download service will feature a large variety of licensed video
content including popular movies, music videos and television

* CacheLogic provides a suite of complementary products that deliver tr
affic management and network intelligence solutions to the Internet Service
Provider (ISP) and telecommunications sectors. CacheLogic's core products
provide carrier-grade solutions that enable ISPs to achieve considerable co
st savings through the intelligent management of Peer-to-Peer (P2P) traffic
across their networks=2E CacheLogic's technology can be configured to acce
lerate the delivery of legitimate P2P content and dramatically reduce downl
oad times, which enables ISPs to make an important contribution to the valu
e chain of this revolutionary delivery mechanism.

* Peer Impact is a new online digital content distribution network
that provides legal peer-to-peer file sharing services for its
members. Its technology offers a secure online space to purchase and
share movies, music an d video games while ensuring content owners and
propriety rights holders al ike are paid appropriately Peer Impact has
a deal with NBC Universal and is in discussions with other studios.

* Red Swoosh, Inc=2E offers P2P content delivery services for
high-perfor mance, low-cost distribution of media over the Internet=2E
By securely and sa fely utilizing private P2P Grids, Red Swoosh
customers are able to achieve unlimited video delivery at a fixed cost
while significantly increasing the performance of their streaming
media and downloads=2E With the deployment o f Red Swoosh=92s
innovative services, content providers have saved millions of dollars
in infrastructure costs while vastly improving the economic via bility
of their online initiatives=2E Red Swoosh distributes content for man
y of the world's largest media companies and hundreds of smaller
content owners on the Net.

* Thomson Content Security provides solutions to the media and
entertai nment industries, comprehensively addressing the need to
mitigate the risk of illegal content redistribution=2E Thomson offers
advanced solutions to pro tect digital rights, build secure content
delivery networks and fight again st content piracy. The Group makes
its security technologies available via a combination of off-the-shelf
products for the movie, broadcast and teleco m industries, and OEM

About TelecomNEXT

TelecomNEXT is the only place where the business and technology of
communic ations and entertainment meet. Recognizing the dramatic
changes in today's integrated communications market, the
TelecomNEXT exhibit floor and co nference program fully reflect the
industry's continuing evolution and will bring together the most
dynamic, talented and innovative players of the digital age.

About the MPAA

The Motion Picture Association of America (MPAA) serves as the voice
and advocate of the American motion picture, home video and television
industries from its offices in Los Angeles and Washington, Its members
include: Buena Vista Pictures Distribution; Metro-Goldwyn-Mayer
Studios Inc; Paramount Pictures Corporation; Sony Pictures
Entertainment Inc; Twentieth Century Fox Film Corporation; Universal
City Studios, LLP; and Warner Bros Entertainment Inc.


For more information, contact:
MPAA Los Angeles
Kori Bernards
(818) 995-6600

MPAA Washington, D=2EC=2E
John Feehery or Gayle Osterberg
(202) 293-1966

Jonathan Hirshon - Principal, Horizon Communications
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