AOL Video Service to Debut With Intel, Kraft Ads |
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Kenneth Li (reuters@telecom-digest.org) Wed, 15 Mar 2006 12:51:06 -0600
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By Kenneth Li
AOL said it plans to launch on Wednesday one of the biggest free video
The service, called In2TV, will launch with four advertisers -- Intel
"It's from the strength of the online advertising market that we can
In2TV will feature thousands of shows from corporate sibling Warner
AOL, the online division of Time Warner Inc., is gearing up to take on
AOL now sees video as a linchpin to the company's turnaround after its
Free videos will make up the bulk of its growth, Conroy said. "The
AOL, once known for its easy-to-use Internet dial-up modem service,
It has moved more of its once subscription-based music videos and
He said In2TV was in discussions with other program owners, including
Advertisers have been keen to get placement on AOL's online video
By the end of the second quarter, AOL plans to expand its video
NEW FEATURES ON THE DIAL
Some videos will be available using a system it calls Hi-Q video
Users would be required to download free software to enable computers
AOL, which currently lets users search for shows and videos by actor
For example, actor Brad Pitt's 1987 guest appearance on "Growing
"We want to make the (video) search experience more and more granular
AOL purchased video search engine technology company Truveo late last
Copyright 2006 Reuters Limited.
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