By KEN BELSON
The New York Times
February 26, 2006
AT first glance, Amir Majidimehr does not look like a game-changer in
the battle to develop the next generation of DVD players and discs.
As the vice president for Windows digital media at Microsoft, he
neither steers a Hollywood studio nor controls one of the many
consumer electronics giants that are betting billions of dollars on
one of the two new formats that promise to play high-definition movies
and television shows.
Yet when he and his team in Redmond, Wash., decided last September to
abandon their neutral stance and to support Toshiba and its HD-DVD
standard over the Blu-ray format led by Sony, the unexpected change of
heart reverberated through the technology industry.
Suddenly, Toshiba's seemingly quixotic defense of its format had new
life. Intel joined Microsoft in backing HD-DVD. Hewlett-Packard
withdrew its exclusive support of Blu-ray. This month, another member
of the Blu-ray camp, LG Electronics, hedged its bets, too, signing a
deal to license Toshiba's technology.
And earlier this month, one of the main reasons underpinning
Microsoft's move to shuck its neutrality - the complexity of producing
Blu-ray technology - led to Sony's acknowledgment that it might delay
this spring's scheduled release of its PlayStation 3 game console
partly because the needed technology was still being worked out.
The possible delay and the Blu-ray group's loss of its once-commanding
lead are not encouraging developments for Sony in its attempt to
revive its electronics group after a series of bungles. PlayStation 3
is crucial to Sony's future, and not only because the latest version
of its gaming consoles could generate billions in revenue; the new
machines will include disc drives that will turn them into Blu-ray DVD
players as well.