TELECOM Digest OnLine - Sorted: Podcast Hosting Splits NPR, Affiliates

Podcast Hosting Splits NPR, Affiliates

Monty Solomon (
Mon, 27 Feb 2006 23:50:58 -0500

By Frank Barnako, Marketwatch

While National Public Radio has been a pioneer in podcasting, some
local member stations are not happy.

It comes down to the relationship with listeners, according to Rafat
Ali, publisher of He's covering the Public
Broadcasting New Media Conference in Seattle this week.

"If you thought that the newspaper people were in the grips of a
siege mentality, you should come and see the public radio and TV
people," he wrote Friday.

Local stations worry that contributions from listeners will dry up if
their programming is distributed through NPR's uber-guide, NPR
Podcast Directory:

"Organizations like NPR and PBS are arguing that there should be a
centralized aggregation effort, a bit like a destination site," Ali
reported, adding that affiliates "want to make their local sites as
the destination sites."

Meanwhile, almost 500 international newspaper publishers, editors, and
marketers are in Paris wrestling with how the Internet has changed
their business.

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