TELECOM Digest OnLine - Sorted: Amp'd Dials Down Music Prices

Amp'd Dials Down Music Prices

Eric Friedebach (
7 Dec 2005 09:10:32 -0800

by Peter Kafka, 12.06.05,

NEW YORK - How much does a digital song cost? At Apple Computer's
store, a single goes for 99 cents. But buy the same tunes via Sprint
Nextel's over-the-air download service through your mobile phone, and
it will cost $2.50.

Both the wireless carrier and the music companies with which it works
say that customers will pay a $1.50 premium for the opportunity to buy
a song any time they want it, without being tethered to a computer.

But executives at new wireless phone service Amp'd Mobile, aimed at
young customers with insatiable appetites for digital content, argue
that logic is flawed. When Amp'd launches on Dec. 15, the carrier will
sell over-the-air downloads for 99 cents.

Eric Friedebach
/Jaywalking in Dallas/

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