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And the Emmy for Best Actor on iPods Goes to ...

Monty Solomon (
Sun, 13 Nov 2005 11:31:06 -0500


LOS ANGELES, Nov. 11 - The newest award in broadcasting excellence
gives new meaning to the line Gloria Swanson made famous in "Sunset
Boulevard": "I am big. It's the pictures that got small."

The National Academy of Television Arts and Sciences, best known for
handing out the Daytime Emmy Awards, is expected to announce on
Tuesday that it has created an award category to recognize original
video content for computers, cellphones and other hand-held devices,
like the video iPod and PlayStation Portable.

The category is to have its debut at the academy's next Sports Emmys
presentation, and ultimately be added as a category for other Emmy
presentations as well, including those for news and documentary,
business and financial reporting and daytime television. The category
will not be included in the prime-time Emmy Awards, which are overseen
by a sister organization.

The academy already hands out a technical achievement award for new
media. But this will be the first time the group has recognized
original content for cellphones and other devices, which have gained
some acceptance among media-hungry consumers.

Already several studios are experimenting with creating serials for
mobile phones, many derived from programs already shown on
television. The academy hopes the new category will draw attention to
a rapidly growing business that is expected to expand even more as
consumers, largely teenagers, adopt new technology quickly.

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