TELECOM Digest OnLine - Sorted: Google Offers Software for Mapping Service

Google Offers Software for Mapping Service

Associated Press News Wire (ap@telecom-digest.org)
Mon, 7 Nov 2005 10:25:05 -0600

Google Inc. is introducing software Monday designed to make its local
search and mapping service easier to navigate on mobile phones,
continuing the Internet search engine leader's effort to extend its
reach beyond personal computers.

Consumers who download and install the new software will be able to
skip some of the steps that had been required since Google began
offering a mobile version of its maps nearly seven months ago.

For instance, users won't have to type in their location before
getting directions to a specific location, as long as their phone has
Global Positioning System, or GPS, capabilities, said Deep Nishar, a
director of Google's mobile products.

Google has been exploring ways to pinpoint the location of its users
in order to better target ads from nearby merchants. But Nishar said
that goal isn't driving the mobile upgrade: Google doesn't plan to
display ads alongside its mobile maps.

Ads generate virtually all of Google's revenue, which totaled $4.2
billion through the first nine months of this year. The Mountain
View-based company recorded a $1.1 billion profit during that time,
continuing an exceptional streak of prosperity that has propelled its
market value above $100 billion just seven years after its inception.

Emboldened by its success, Google has been busily expanding beyond its
once-austere search engine. With the push, Google is becoming
increasingly involved in telecommunications, television and
publishing.

Using Google's new mobile mapping software requires Java-enabled
phones. Most subscribers with wireless service from Cingular,
T-Mobile and Sprint should be able to use the software, Nishar
said. The service won't work with Verizon phones, Blackberry devices
or Palm devices.

Copyright 2005 The Associated Press.

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