TELECOM Digest OnLine - Sorted: Mobil Travel Guide Goes Mobile

Mobil Travel Guide Goes Mobile

Monty Solomon (monty@roscom.com)
Tue, 1 Nov 2005 23:49:50 -0500

CHICAGO--(BUSINESS WIRE)--Nov. 1, 2005--Mobil Travel Guide today
announced a new concept in mobile electronics that re-writes the book
on travel information. The revolutionary travel tool is based on Mobil
Travel Guide's half-century tradition of rich information and
objective Star Ratings, combined with built-in mapping, global
positioning system (GPS), constant search processes, and an
extraordinary degree of personalization.

The result: a guide that knows the traveler's tastes and location, and
that alerts the traveler to interesting places nearby. "Mobil Travel
Guide's new offering reflects the changing wants and needs of today's
travelers," said Shane O'Flaherty, vice president of Quality
Assurance, Mobil Travel Guide. "More people are mobile, planning their
travel via laptop or handheld. Travelers can now keep Mobil Travel
Guide's highest quality information at their fingertips."

Mobil Travel Guide is immediately releasing 10 of its popular guides
in the new format, known as Spot Guides(TM), a mobile technology
developed by Chicago-based Earthcomber LLC. The guides operate as
extensions to the basic Earthcomber platform. Each guide offers
in-depth destination content that can either be browsed, like a
hyperlinked book, or continuously searched based on the traveler's
current location and interests. Interactive links are available to
connect guidebook content with corresponding map locations.

Personalization features allow travelers to precisely specify what
they want to find. Each guide searches constantly for all of the
things the traveler is interested in, based on the user's preferences
and current location.

- http://finance.lycos.com/home/news/story.asp?story=52755522

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