TELECOM Digest OnLine - Sorted: New iPod Causes Rumblings in Entertainment Industry

New iPod Causes Rumblings in Entertainment Industry

Monty Solomon (
Sat, 15 Oct 2005 02:26:58 -0400

Video-playing feature is a reversal for Apple's Jobs

Friday, October 14, 2005

SAN JOSE, Calif. -- Before this week's unveiling of the new
video-enabled iPod, Apple Computer's Steve Jobs was renowned in
technology circles for his skepticism about video on portable devices.

Just how ridiculous did he consider the concept? Jobs joked in a
conference call with reporters last year that if Apple were to add
video to the iPod, it might as well turn the device into a toaster,

"I want it to brown my bagels when I'm listening to my music," he said
at the time. "And we're toying with refrigeration, too."

His change of heart could have big implications for the media and
entertainment world. In addition to announcing its new, video-enabled
iPod this week, Apple introduced a departure from the TV industry's
traditional business model -- generating revenue not by embedding
advertising in the shows but by charging a small amount to download

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