TELECOM Digest OnLine - Sorted: Top US Service Cingular to Sell Nokia E-Mail Phone


Top US Service Cingular to Sell Nokia E-Mail Phone


Sinead Carew (reuters@telecom-digest.org)
Wed, 28 Sep 2005 22:08:20 -0500

By Sinead Carew

Nokia, the world's mobile phone leader, said on Wednesday No. 1
U.S. mobile service Cingular Wireless will sell Nokia's top-of-the
line computer phone and Blackberry e-mail pager.

The deal with Cingular gives Nokia's 9300 line of phones a leg into
the U.S. market, where rival Palm Inc. Treos and Blackberry phones
from Canada's Research In Motion Ltd. are in hot demand among business
professionals.

It also helps raise the profile of Finland's Nokia in a region where
it trails Motorola Inc., the No. 2 maker of mobile handsets worldwide,
but the leading U.S. supplier.

"This is extremely important. This takes them out of the airplane
magazine and into a great distribution channel," Yankee Group analyst
John Jackson said.

But he added that the device's success would depend largely on how
aggressively Cingular promotes it to its business customers.

"It's not something that's going to fly off retail shelves," he said.

Nokia's 9300 phone, which was introduced earlier this year and is part
of a line that has long been available in Europe, is sleeker and more
compact than a bulky predecessor nicknamed "the brick."

The device will include Research In Motion's popular Blackberry e-mail
software in a bid to compete against an upcoming Treo phone that will
run Microsoft Corp. software. It also will compete against "Q," an
ultra-slim device due from Motorola that also uses Microsoft software.

Nokia's 9300 is based on software from Symbian, a European-centered
consortium that is controlled by Nokia.

Analysts forecast more than 20 million computer-like phones will be
sold this year, a tiny fraction of the more than 700 million mobile
phones expected to be sold this year.

But this so-called "smartphone" category is expected to grow rapidly
to 170 million units a year in about five years.

Cingular is the wireless venture of SBC Communications Inc. and
BellSouth Corp..

Its biggest rival Verizon Wireless, a venture of Verizon
Communications Inc. and Vodafone Group Plc, said this week it would
sell the new Treo, which will ship early next year.

Copyright 2005 Reuters Limited.

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