TELECOM Digest OnLine - Sorted: Big Bucks Back Next Mobile Frontier: Broadcast TV

Big Bucks Back Next Mobile Frontier: Broadcast TV

Monty Solomon (monty@roscom.com)
Mon, 5 Sep 2005 22:03:01 -0400

By Antony Bruno | September 5, 2005

SAN FRANCISCO (Billboard) - Want to watch TV on your mobile phone?
The wireless industry is betting billions that you do.

And they're not talking about just downloading or streaming on-demand
videoclips to your phone. Efforts are afoot to broadcast TV
programming nationwide to a new generation of mobile phones that can
tune in, just like an at-home TV.

Despite the billions of dollars U.S. wireless operators have spent
upgrading their networks to offer such multimedia content as videos
and music, they are insufficient for the job.

The problem is that they are designed for two-way, on-demand access.
To broadcast programming on such networks would require that each show
be sent to each subscriber separately -- an impossibly time-consuming
and expensive proposition.

"It's very difficult to offer high-definition TV on a handset through
existing networks," says Andrew Cole, an analyst with A.T. Kearney.
"You have to offload that through a separate network."

Several initiatives are under way to achieve just that, a separate
wireless network built specifically for one-way multimedia
broadcasting.

http://www.boston.com/business/technology/articles/2005/09/05/big_bucks_back_next_mobile_frontier_broadcast_tv/

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