TELECOM Digest OnLine - Sorted: The Paradox of Podcasting

The Paradox of Podcasting

Monty Solomon (
Sun, 14 Aug 2005 14:24:35 -0400

By Robert MacMillan Staff Writer

Podcasting has done what no new technology that I'm aware of has ever
accomplished: It's gone mainstream and underground at the same time.

I don't know any other word to use besides "mainstream" when I hear
from the White House that President Bush's radio addresses will be
offered via podcast. And I have no other word at my fingertips than
"underground" when I read a recent Los Angeles Times opinion piece
that suggests that podcasting is the biggest tech craze that most of
us have never heard of.

Here's what White House spokesman David Almacy told me: Selected Bush
speeches, along with the radio addresses, are available now at the
iTunes Web site. A team of about a dozen Web staffers are converting
these and selected speeches into MP3 files and making them available

Not only that, the White House has created RSS feeds for the radio
addresses in English and Spanish. That means that anyone who wants to
can sign up to receive the information through their RSS readers along
with news and other Web site updates that offer this service.

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