TELECOM Digest OnLine - Sorted: Re: RCA Victor Nipper Statues Adorn Town

Re: RCA Victor Nipper Statues Adorn Town

Paul Coxwell (
Tue, 19 Jul 2005 17:00:00 +0100

> During its long active life, the "His Master's Voice" label has
> enjoyed a unique reputation with both the music business and the
> public. Over the years a healthy market has developed in collecting
> the vast array of items produced in its image. A Collectors' Guide,
> originally published in 1984, has been now updated for publication in
> 1997.

> Though only used by EMI today as the marketing identity for HMV Shops
> in the UK and Europe, the "His Master's Voice" trademark is still
> instantly recognised and sits proudly and firmly in the Top 10 of
> "Famous Brands of the 20th Century".

The image did indeed enjoy a very long life on the British HMV record
label from 78s through to the 45rpm era, although not quite so
prominently after 1963 when EMI adopted a common black label for its
HMV, Parlophone, and Columbia 45rpm labels.

Due to the use of the trademark by HMV, the image never appeared on
British RCA-Victor pressings. In fact at one point when American RCA
pressings were being sold here, the importers actually stuck little
labels over the mark.

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