TELECOM Digest OnLine - Sorted: News Corp. Forms Internet Division

News Corp. Forms Internet Division

News Wire (reuters@telecom-digest.org)
Fri, 15 Jul 2005 21:17:12 -0500

Media conglomerate News Corp. Ltd. on Friday said it has formed a new
Internet division to create an online hub for its Fox news, sports and
entertainment programing.

The debut of Fox Interactive Media comes just three months after Chief
Executive Rupert Murdoch's impassioned plea to the newspaper industry
to explore new distribution technologies or risk losing the news
franchise.

Fox Interactive Media will house News Corp.'s existing sports, news
and entertainment Web sites. The company also plans to make "strategic
investments" to bolster existing properties.

Ross Levinsohn, senior vice president of Fox Sports Interactive Media,
was named president of the new Los Angeles-based division.

Bert Solivan, vice president of news information at Foxnews.com, was
named executive vice president of Fox Interactive Media.

News Corp., like much of the media industry, has struggled to find new
ways to reach the next generation of news and entertainment consumers,
who are more likely to switch on their PCs or cellphones rather than
stay glued to the living room television.

Media observers have noted that many viewers preferred live online
broadcasts by Time Warner Inc.'s America Online of the recent Live8
music concerts in early July to raise awareness of poverty in Africa
over the ad-cluttered MTV cable television and ABC network TV
broadcasts of the event.

Copyright 2005 Reuters Limited.

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[TELECOM Digest Editor's Note: As far as I am concerned, Fox News is
the most biased, one-sided news outfit around anywhere. Very extremely
conservative, and mostly liars at that. A web site I recommend to
everyone is http://www.newshounds.us where their slogan is
"We watch FOX so you don't have to". You'll find their RSS feed among
other RSS feeds of interest in our td-extra area also. PAT]

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