TELECOM Digest OnLine - Sorted: Marketers Seek To Make Cookies More Palatable

Marketers Seek To Make Cookies More Palatable

Monty Solomon (monty@roscom.com)
Fri, 17 Jun 2005 22:32:46 -0400

By DAVID KESMODEL
THE WALL STREET JOURNAL ONLINE

Online marketers are scrambling to protect one of the key tools of
their trade: the cookie.

Faced with reports showing that more and more computer users regularly
delete the tracking files automatically downloaded by Web browsers,
marketers and Web site publishers are launching a "cookies can be good
for you" campaign. They argue that cookies -- small files that Web
sites use to identify users and to serve up targeted ads -- don't
deserve their bad reputation and shouldn't be lumped together with
such Web scourges as spyware and viruses.

http://online.wsj.com/public/article/0,,SB111896105917661957-CnY_WkjgYkrL6ky6y9Idi079ZPE_20060617,00.html

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